Gamifi­cation tools

Gamification keeps on transforming business models, as it creates new ways of building long-term relationships and customer loyalty. The secret to its success lies in giving immediate answers & rewards, as well as providing the customer with a sense of belonging to the brand’s community. The combination of these factors along with the latest research on motivational behavior and the big data generated through the interaction with users, we have found ourselves a very powerful tool. However, gamification as such isn’t enough, if it doesn’t generate proper results. Brands need to evaluate how to apply this to contribute to reaching their business goals.

Besides increasing engagement of current and potential customers and stimulating a sense of competitiveness and achievement, it helps identify different targets and generate big data. There are a few ways that gamification first comes into play which involve concepts such as “pop-up” or “overlay”.

In essence, they both consist of displays that appear overtop the main content of the page. They are used for traffic conversion, promotional marketing, email capture and website navigation. Although there can be negative connotations associated with these terms, because when used excessively, search engines penalize sites for making content less accessible to users.