Customer loyalty? Long-term relationships? Gamification!
Due to its playful character, gamification contributes enormously to the development of long-term relationships and at the same time leads to stronger customer loyalty.
How does it work? Through the simplest key stimuli. Website visitors receive an immediate response to their action and are rewarded for it.
Let’s take our latest tool, our Wheel of Fortune, as an example: The wheel of fortune appears to users before they leave the website; they see lucrative prizes defined by our partner hotels. After entering their email address, the wheel can be spun, increasing the excitement and hope of winning as much as possible.
It is the combination of these key stimuli and the large amount of data gained from them that is why more and more hotels and service providers are actively using gamification tools.
Ready, set, go!
At this point, it’s all about using your new knowledge in a targeted way and turning it into strategies.
Start at the very beginning:
What is your goal in using gamification tools? Do you want to increase the reach of your newsletter or are you more interested in upselling following a booking via your website? The more precisely you have defined your goals, the easier it will be to decide on the right tool and implement your strategy.
Strategy also means that you should use your new tools selectively, as overuse can have a negative impact on your indexing with major search engines.
All in all, you should (as always) make sure that the overlays are effective and fun at the same time. If this is the case, they will become a valuable tool in your online marketing. This also includes the placement of the overlay, not intrusive, with good timing, an appropriate design and individual content. Then nothing can go wrong and you can use gamification tools to increase your conversion, generate leads and even win back lost customers.
