The Best Social Media Strategies for Hotels to Boost Bookings in 2024

Social media continues to be one of the most powerful tools for hotels to reach potential guests and engage with their audience. As we approach 2024, there are new trends emerging that can help hotels stand out and connect with travelers in more meaningful ways. Staying on top of these trends can boost your hotel’s visibility and drive more direct bookings.

Focus on Video Content

Video content is dominating social media platforms, and this trend will only grow in 2024. Hotels can use video to showcase their properties, highlight amenities, and give potential guests a virtual tour of what to expect. Platforms like Instagram Reels, TikTok, and YouTube are ideal for creating engaging, short-form video content that captures attention quickly.

A well-crafted video can highlight the unique features of your hotel, from stunning views to luxurious rooms, and even the behind-the-scenes efforts of your staff. Showcasing these aspects can create a connection with your audience and make them more likely to book directly with you.

User-Generated Content for Authentic Engagement

User-generated content (UGC) is another growing trend in 2024. Guests love sharing their experiences on social media, and when hotels tap into this, it can lead to authentic marketing. Encourage your guests to tag your hotel in their photos or use specific hashtags when posting their experiences. You can then repost their content (with permission) to show off real guest experiences at your property.

This type of content is especially powerful because it acts as social proof. Potential guests trust the opinions and experiences of others, so seeing real people enjoying their stay at your hotel can influence their booking decisions.

Social Commerce and Booking Integration

Social commerce is becoming more prevalent as platforms make it easier for users to make purchases directly through social media. Hotels can take advantage of this by integrating direct booking options into their social media profiles. Platforms like Instagram and Facebook now offer features that allow users to book services without leaving the app, which can streamline the process and increase direct bookings.

Hotels should ensure their profiles are fully optimized, with clear calls to action and links that drive users to book directly. Making the booking process as seamless as possible will encourage guests to choose your hotel over competitors.
With the right approach to social media, hotels can stay ahead of the competition in 2024. By focusing on video content, encouraging user-generated posts, and making it easier for guests to book directly, your hotel can create lasting connections with your audience.

Social media is changing fast, and 2024’s all about bold video content, real guest stories, and seamless booking right through your socials. If your hotel’s ready to make waves and stand out, we’ve got your back! Let’s team up to make your social channels not just a feed, but a vibe your guests can’t resist. Just say the word, and let’s make it happen!

About opensmjle

Everything starts with an opensmjle.

opensmjle, Cologne-based digital agency, stands for all things digital and has been looking for new and innovative approaches to the requirements of the hospitality industry since 2013, specializing not only in the hotel and catering industry, but also in the associated technology providers.

In addition to our digital agents, we offer website design and programming in monthly packages so that companies can invest more budget in their customers’ stay experience. To perfect the customer journey, we take care of the storytelling – as a holistic concept or for specific topics.

Ready to take your guests’ stay experience and your customers’ customer journey to the next level?

Then let’s get to know each other better now:

www.opensmjle.com
hej@opensmjle.com
+4922198867761