The new hotel search begins in ChatGPT and other LLMs

“Where can I stay in Cologne?”

It’s not just Google that answers that question, nor is it just Booking.com.

ChatGPT and other LLMs (large language models) are shaping the way future guests explore destinations and decide where to stay.

And if your hotel doesn’t appear in those answers…

Well, you’re not even part of the conversation.

AI search is the new front desk

When someone asks artificial intelligence where to stay in your city, it doesn’t just show ads or SEO-optimized pages. It pulls information from:

The content on your website
Your online reviews
Your structured data
Your overall visibility in AI

That means you don’t just have to write for people, but also for language models.

Visibility ≠ Ranking

Artificial intelligence cares if your content is clear and relevant to different language models.

This is where AIO (artificial intelligence optimization) come into play:

Tracking how your brand appears in ChatGPT responses
Detecting gaps and biases in content
Helping you tailor your text to how AI understands context

It’s not just about being online. It’s about being “findable” in AI-generated responses.

So… are you in the conversation?

If AI can’t find you, your future guests won’t be able to either.

Start thinking beyond Google. Optimize your brand for the new search and LLMs.

Feeling a little overwhelmed? That’s what we’re here for.

📬 Let’s talk.

About opensmjle

Everything starts with an opensmjle.

opensmjle, Cologne-based digital agency, stands for all things digital and has been looking for new and innovative approaches to the requirements of the hospitality industry since 2013, specializing not only in the hotel and catering industry, but also in the associated technology providers.

In addition to our digital agents, we offer website design and programming in monthly packages so that companies can invest more budget in their customers’ stay experience. To perfect the customer journey, we take care of the storytelling – as a holistic concept or for specific topics.

Ready to take your guests’ stay experience and your customers’ customer journey to the next level?

Then let’s get to know each other better now:

www.opensmjle.com
hej@opensmjle.com
+4922198867761