Boost Hotel Bookings by Engaging Younger Audiences on Instagram Reels and TikTok

In 2024, Instagram Reels and TikTok are the go-to platforms for reaching younger audiences, especially Gen Z and millennials. These platforms offer a unique opportunity for hotels to connect with potential guests through engaging, short-form video content. By showcasing your property, amenities, and guest experiences in a creative way, your hotel can capture the attention of younger travelers who prioritize visual content when making booking decisions.

Showcasing Your Hotel’s Unique Features Through Video

One of the best ways to leverage Instagram Reels and TikTok is by creating visually appealing videos that highlight what makes your hotel unique. Short-form videos are perfect for showcasing the key features of your property—whether it’s the stunning view from the rooms, a beautifully designed lobby, or your luxurious amenities.

Use Instagram Reels and TikTok to create quick tours of different areas of your hotel, focusing on aspects that will appeal to younger travelers. For instance, show off your trendy rooftop bar, infinity pool, or co-working spaces, which are popular with Gen Z digital nomads and millennials. Short, engaging videos that are both visually striking and informative can spark interest and lead viewers to your booking page.

Highlighting Guest Experiences and User-Generated Content

Younger audiences trust real experiences over traditional advertising, making user-generated content (UGC) particularly powerful. Encourage guests to share their experiences at your hotel on social media by using specific hashtags and tagging your account. You can then feature their content in your own Instagram Reels and TikTok posts, giving potential guests an authentic look at what staying at your hotel is really like.

For example, if a guest posts a video of themselves enjoying the sunset from your hotel’s rooftop, you can repost it on your accounts to show prospective guests the same view. This creates a more authentic connection and fosters trust, as user-generated content feels more genuine than polished advertisements.

Staying on Trend with Challenges and Hashtags

Both Instagram Reels and TikTok thrive on trending challenges, hashtags, and viral content. By participating in popular challenges or creating your own, your hotel can tap into current trends and engage with a wider audience. For example, you could create a hashtag challenge encouraging guests to share their best vacation moments at your hotel, offering a discount or prize for the most creative submission.

Staying on top of social media trends and participating in them can help boost your visibility and get your content in front of more potential guests. It’s an effective way to stay relevant and appeal to younger travelers who spend a significant amount of time on these platforms.

By leveraging the power of Instagram Reels and TikTok, your hotel can attract younger travelers with engaging, authentic content. Short-form video marketing offers a fun, visual way to showcase your property and guest experiences, leading to higher engagement and more bookings from these key demographics.

We totally get how platforms like Instagram Reels and TikTok are shaking things up for younger travelers who crave real, visual stories. Whether it’s stunning spaces, hidden gems, or those “you-had-to-be-there” guest moments- short videos are where it’s at. And the best part? We’re all in to help you create content that turns heads and books rooms.

Contact us now.

About opensmjle

Everything starts with an opensmjle.

opensmjle, Cologne-based digital agency, stands for all things digital and has been looking for new and innovative approaches to the requirements of the hospitality industry since 2013, specializing not only in the hotel and catering industry, but also in the associated technology providers.

In addition to our digital agents, we offer website design and programming in monthly packages so that companies can invest more budget in their customers’ stay experience. To perfect the customer journey, we take care of the storytelling – as a holistic concept or for specific topics.

Ready to take your guests’ stay experience and your customers’ customer journey to the next level?

Then let’s get to know each other better now:

www.opensmjle.com
hej@opensmjle.com
+4922198867761