opensmjle video production

Video Production

What we do Headquartered in Cologne, Germany, we operate multiple production teams throughout Germany. In general we can produce anywhere globally, just tell us where and when...all handmade by renowned directors, producers, cameramen and cutters. Our [...]
opensmjle social media services

Social Media Services

It is easy to make friends, but hard to keep friendships alive – With continuously new networks appearing new content is generated as we speak – also about your brand! Is social media important for […]

opensmjle photography


As a visual storytelling agency a core part of our strategy certainly involves pictures. This is why we are continuously building a strong network of professional and talented photographers in different regions to support our [...]
opensmjle ORM

Online Reputation Management

Smjling guests are happy guests. Review sites such as TripAdvisor, HolidayCheck, Qype or Yelp as well as the reviews available on online travel agency (OTAs) websites like, Expedia, HRS and can no longer […]

opensmjle website design

Website Design

We always asked ourselves why websites need to be thaaaat expensive! Does that still have to remain status quo today with all those technical capabilities and design possibilities available? And yes, we might want to start [...]
opensmjle visual storytelling

Visual Storytelling

What we do: Not only do photos and videos deliver a great base to tell a story. All materials related to you as a brand should be in line with your visual storytelling concept. Is […]

opensmjle workshops & speaking

Workshops & Speaking

The opensmjle team offers individualized workshops, event speaking or hosts for events & conferences Irrespective of whether you would like to book a specific workshop for your team or hotel group, require an experienced speaker [...]
opensmjle online distribution

Hotel Online Distribution

Have you always wondered which channel manager is preferable, which Hotel Front Office solution to install,  or which Central Reservation System would best suit your further IT solutions? Or whether to implement a fully customized internet booking […]

opensmjle e-commerce solutions

E-Commerce Online Solutions

Do you own a great retail business or have a fresh idea for online sales, but always wondered about how to spread the word and increase your revenue by getting it online? With our state-of-the-art […]



Recent Articles

The New Mews Navigator – Your Complete Travel Organizer

This is an interview with Matthijs Welle, Director of Mews Systems. Mews Systems recently announced the arrival of the Mews Navigator—a new, free iOS and web app that helps travelers communicate directly with their hotels and [...]

3 Things Travel Shoppers Look Out For On A Hotel Website

This is a guest article by Joey Egan, VP of Marketing & Customer Experience at Leonardo. Today’s shopping journey is complex – the average travel shopper visits anywhere between 10 to as many as 30 [...]

Best Practices: Multi-Media Guidelines for Hotel Marketers

The ebook 'Leonardo Best Practices: Multi-Media Guidelines for Hotel Marketers' provides a comprehensive overview on how hotel marketers may use multi-media such as photos, virtual tours and videos to support hotel sales. As the ebook provides [...]