Video Production

What we do Headquartered in Cologne, Germany, we have multiple production teams throughout Germany, as well as in India, the US and in a number of other countries. In general we can produce anywhere globally, [...]

Social Media Services

It is easy to make friends, but hard to keep friendships alive – With continuously new networks appearing new content is generated as we speak – also about your brand! Is social media important for […]


Online Reputation Management

Smjling guests are happy guests. Review sites such as TripAdvisor, HolidayCheck, Qype or Yelp as well as the reviews available on online travel agency (OTAs) websites like, Expedia, HRS and can no longer […]


Website Design

Do you currently appear on page 3 of a Google Search of your city and always wondered how your competitors managed to get to page 1? Is your website in need of a facelift? Does […]

Visual Storytelling

Visual Storytelling

What we do: Not only do photos and videos deliver a great base to tell a story. All materials related to you as a brand should be in line with your visual storytelling concept. Is […]


Workshops & Speaking

The opensmjle team offers individualized workshops, event speaking or hosts for events & conferences Irrespective of whether you would like to book a specific workshop for your team or hotel group, require an experienced speaker [...]

Hotel Online Distribution

Have you always wondered which channel manager is preferable, which Hotel Front Office solution to install,  or which Central Reservation System would best suit your further IT solutions? Or whether to implement a fully customized internet booking […]


E-Commerce Online Solutions

Do you own a great retail business or have a fresh idea for online sales, but always wondered about how to spread the word and increase your revenue by getting it online? With our state-of-the-art […]

Service Overview

A smjle for every day. Analyzing the digital media status quo of hospitality related businesses we provide the right amenities for a successful online presence. Our services cover the full spectrum of digital communication channels [...]



Recent Articles

Best Practices: Multi-Media Guidelines for Hotel Marketers

The ebook 'Leonardo Best Practices: Multi-Media Guidelines for Hotel Marketers' provides a comprehensive overview on how hotel marketers may use multi-media such as photos, virtual tours and videos to support hotel sales. As the ebook provides [...]

Facebook Reviews: Here’s What You Need To Know

Since Facebook´s latest design update mid of 2014 it seems that with star ratings and written reviews positioned more prominently plus the possibility to do a 'social search' within your friends group via Facebook´s Graph Search (so [...]

5 Simple Hints To Get Started With Social Media

What To Consider Before The First Post, Tweet, Pin or Video! Blog post by Daniel Zelling, Founder of opensmjle. Probably one of the most difficult, but at the same time most important questions when it [...]

Artificial Empathy – The Future of Marketing?

Guest interview with Michael Toedt, CEO & Managing Partner at Toedt, Dr. Selk & Coll GmbH Some days ago we had the chance to discuss the future of marketing in the hospitality industry and the [...]