Is your hotel website really
for everyone?

You have a great lobby, comfortable beds and great service – but is your website accessible? If it is difficult to use for people with visual, hearing or motor impairments, it will put off potential guests. Accessibility means that your website works for everyone – even with a screen reader, keyboard or voice control. This includes easy-to-read text, alt texts for images, comprehensible forms, subtitles in videos and buttons and links that can be operated without a mouse.

Why this is important (very important)

  • It’s simply the right thing to do. Hospitality means that everyone feels welcome – even online.
  • You reach more potential guests. Over 1 billion people live with a disability. By making your website accessible, you can reach a wider audience – and stand out from the crowd.
  • It protects your company. Complaints about lack of accessibility are on the rise. With an inclusive website, you can avoid legal problems and negative press.
  • It reflects your values. A well-designed, inclusive website shows that you care about your guests – not just their money.

 

Quick corrections that you can make today

  • Add an alt text to each image. Describe the photo so that screen readers can read it aloud. Keep the text simple and meaningful.
  • Use strong color contrasts. Make sure that the text stands out clearly from the background.
  • Make everything keyboard-friendly. Some people can’t use a mouse. Can you use the tab key to navigate through your website? If not, it’s time for a change.
  • Add subtitles and transcripts to videos. This is great for guests with hearing loss and also for anyone watching the video without sound.
  • Keep the text clear and legible. Avoid technical jargon from the hotel industry. Short paragraphs, simple language and large fonts are very helpful.
  • Label your forms clearly. “Your name” is better than “Your details”. Help users understand exactly what you are asking them to do.

 

Our partner for accessibility

We are now working with digiaccess to provide a customized and straightforward solution to this challenge.

Digiaccess is a website accessibility specialist that ensures your website meets legal standards without you having to worry about it! Through our partnership, we offer an affordable and simple package that will have your website compliant in no time.

This all-in-one service covers all the important aspects of accessibility, from setup to ongoing compliance, so you can keep your website accessible without any extra effort.

 

Accessibility will soon be a legal requirement

As of June 28, 2025, website accessibility must be a legal requirement across the EU under the European Accessibility Act. This means that your hotel website must work for everyone – including people who use screen readers, keyboard-only navigation or other assistive technologies.

If you do not comply with the regulations, this can lead to booking losses or even legal problems.

 

Concluding thoughts

Making your website accessible is not about ticking a box, but about showing every guest that they are important.

You’ve already built a great hotel. Let us make sure your online presence is just as inviting.

Do you need help with this? Let’s talk – we’ll be happy to support you.

Schedule a demo call now

Further contributions

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