Metasearch ensures that your accommodation is present exactly where guests compare prices and make their booking decisions, on platforms such as Google Hotel Ads & Co. With intelligent bid management, we control visibility, budget and performance in a targeted manner.
✔ Presence on relevant metasearch platforms
✔ Direct comparison with OTAs and competitors
✔ Data-driven bid management for maximum efficiency
✔ Full control over costs, bids and performance
✔ More direct bookings with lower commissions
Smooth setup and seamless integration of all metasearch channels so that you are visible across all channels and fully exploit booking potential.
Continuous optimization based on ROAS and cost per booking so that your campaigns remain profitable in the long term and perform measurably better.
Clean data feed tracking with transparent performance analysis so that you always know which measures are really working.
Intelligent bidding and CPC/CPA strategies that help you control costs while maximizing results.
➔ Challenge
It is often the case that price comparisons and booking platforms determine the decision-making process, while control is usually largely outside of your own channel.
➔ Approach
Focus on strategic placement at the decisive booking moment.
A metasearch & bid management approach that specifically controls visibility, bids and channels.
➔ Impact
Presence precisely when decisions are made. The hotel gains more control over visibility, prices and its own booking channel.
There are no anonymous processes with us.You always have a permanent contact who knows and supports your project: Alex – our hospitality digital expert. Alex is your central point of contact for strategy, support and project management.He coordinates the team and ensures that you get exactly the support you need to get ahead.
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Digital Marketing for Hotels
