Alt Lohbrügger Hof

Digital Marketing |Hotel Tech |Website

Alt Lohbrügger Hof is a renowned 4-star business and city hotel in Hamburg's Bergedorf district with over 400 years of history. Opensmjle took over the redesign of the website to digitally unite the traditional hospitality and the modern hotel atmosphere. The aim was to make the hotel's website appealing to both business travelers and private guests.

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Successful collaboration
with the Alt Lohbrügger Hof

The focus was on increasing direct bookings and improving online visibility. The redesigned website has improved the user experience and contributed to a significant increase in bookings.

Our services

Visual design & branding:
The website combines historical elements with a modern, minimalist design that reflects the authentic atmosphere of the hotel.
Technical implementation:
The website was equipped with an SEO-optimized booking system that increases direct bookings.
Content strategy & structure:
The content was structured in such a way that guests can quickly find all relevant information and the booking process runs smoothly.

Strategy, design and technology

In the area of hotel tech, we have implemented modern technologies that make the booking process more efficient and user-friendly. By integrating an optimized booking system and improving online visibility, we were able to increase direct bookings. In e-commerce, we strengthened the hotel’s online presence, SEO optimization and a user-friendly structure led to a significant increase in bookings and established the hotel as a preferred direct booking provider.