Scan Hotels

Digital Marketing |Hotel Tech

We were able to implement a particularly extensive and complex project with SCAN Hotels. Right from the start, the collaboration was characterized by openness, trust and a shared commitment to quality - the ideal basis for a successful system changeover.

Successful implementation &
next steps

We have focused on creating a future-proof system landscape. By integrating advanced technologies and optimizing operational processes, we were able to lay the foundation for an even more efficient and transparent way of working.

Our services

System conversion and complete tech stack

As part of the project, we took on the complete realignment of the tech stack. The aim was to replace existing systems and create a modern, powerful and future-proof system landscape.

The new tech stack includes:
Opera Cloud as a central property management system
Straiv for digital guest processes
HNS for efficient housekeeping management
SiteMinder as a channel manager

All systems have been properly implemented, integrated and coordinated so that operational processes are now much more efficient and transparent.

Online marketing &
digital visibility

Our focus is on a holistic marketing strategy – from ads, SEO and meta campaigns to the development of a structured marketing plan. The aim is to further increase the visibility of SCAN Hotels, boost direct bookings and promote sustainable growth, and following the successful technical implementation, we are particularly pleased to be expanding our collaboration. In the future, we will also take over the online marketing for SCAN Hotels.

Collaboration from the team’s perspective

“The collaboration with SCAN Hotels was characterized by trust and a shared focus on efficiency right from the start. We have worked closely together to create a future-proof system landscape that not only optimizes operational processes but also ensures a smooth user experience for guests. By integrating advanced technologies such as Opera Cloud and Straiv, we were able to establish a powerful and transparent structure. It is particularly pleasing that we can now further expand our collaboration in the area of online marketing. Together we are working to increase the visibility of SCAN Hotels, promote direct bookings and secure long-term growth.”

Alexander Schuster
Head of Digital