opensmjle becomes part of the ReGuest family – new prospects for growth, technology, and innovation

The digital agency opensmjle, which specializes in the hotel industry, has been acquired by the South Tyrolean tech company and digital agency ReGuest. The current CEO, Daniel Zelling, will remain on board and continue to manage the company’s operations.

“The acquisition by ReGuest is a significant milestone for us,” said Daniel Zelling. “We are becoming part of a strong platform, gaining access to a larger, experienced team and benefiting from over 20 years of expertise in online marketing and web design. Most importantly, the values and corporate culture are a perfect match – it was immediately clear that there was also a real fit on a personal level.”

For customers and partners, everything will remain stable in day-to-day business – they can continue to count on the same team and familiar contact persons. At the same time, the new partnership opens up access to modern AI-based technologies, expanded resources, and close collaboration with the ReGuest team. The goal is to drive innovation, scaling, and sustainable growth – for the digital future of the hotel industry.