Increase hotel bookings by targeting younger audiences on Instagram's Reels and TikTok

Present the unique features of your hotel in a video

One of the best ways to use Instagram Reels and TikTok is to create visually appealing videos that highlight the special features of your hotel. Short videos are perfect for showcasing the key features of your hotel – whether it’s the stunning views from the rooms, a beautifully designed lobby or the luxurious amenities.

Use Reels and TikToks to create short tours of different areas of your hotel, focusing on aspects that appeal to younger travelers. For example, show off your trendy rooftop bar, infinity pool or co-working spaces that are popular with Generation Z digital nomads and millennials. Short, engaging videos that are both visually stunning and informative can generate interest and attract viewers to your booking page.

Highlight guest experiences and user-generated content

Younger audiences trust real experiences more than traditional advertising, which makes user-generated content (UGC) particularly effective. Encourage guests to share their experiences at your hotel on social media by using specific hashtags and getting your account tagged. You can then use their content in your own Instagram reels and TikTok posts to give potential guests an authentic insight into their stay at your hotel.

For example, if a guest posts a video of them enjoying the sunset from the rooftop of your hotel, you can repost it on your accounts to show potential guests the same view. This creates a more authentic connection and builds trust, as user-generated content is more authentic than polished advertising.

Stay on trend with challenges and hashtags

Both Instagram Reels and TikTok thrive on popular challenges, hashtags and viral content. By participating in popular challenges or creating your own, your hotel can tap into current trends and appeal to a wider audience. For example, you could create a hashtag challenge that encourages guests to share their favorite vacation moments at your hotel and offer a discount or prize for the most creative submission.

By staying up to date with social media trends and participating, you can increase your visibility and make your content accessible to more potential guests. This is an effective way to stay relevant and appeal to younger travelers who spend a lot of time on these platforms.

By leveraging the power of Instagram Reels and TikTok, your hotel can engage younger travelers with engaging, authentic content. Short videos provide a fun, visual way to showcase your hotel and your guests’ experiences, leading to more interaction and more bookings from this key demographic.

We fully understand how platforms like Instagram Reels and TikTok are shaking up the world for younger travelers who crave real, visual stories. Whether it’s breathtaking locations, hidden gems or those ‘you just had to be there’ moments, short videos are all the rage. And the best part? We’ll help you create content that will turn heads and book rooms.

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