opensmjle becomes part of the ReGuest family

New perspectives for growth, technology and innovation. The digital agency opensmjle, which specializes in the hotel industry, has been wholly acquired by the South Tyrolean tech company and digital agency ReGuest. The previous CEO Daniel Zelling remains on board and will continue to manage the company operationally.

“The acquisition by ReGuest is a significant milestone for us,” says Daniel Zelling. “We become part of a strong platform, gain access to a larger, experienced team and benefit from over 20 years of expertise in online marketing and web design. Most importantly, the values and corporate culture are a perfect match – it was immediately clear that there was a real fit on a human level too.”

For customers and partners, everything remains stable in day-to-day business – they can continue to count on the familiar team and contact persons. At the same time, the new partnership opens up access to modern AI-based technologies, expanded resources and close collaboration with the ReGuest team. The aim is to drive innovation, scaling and sustainable growth – for the digital future of the hotel industry.