{"id":18244,"date":"2025-12-03T12:37:38","date_gmt":"2025-12-03T11:37:38","guid":{"rendered":"https:\/\/dev.master.opensmjle.com\/the-latest-trends\/"},"modified":"2026-02-12T17:14:58","modified_gmt":"2026-02-12T16:14:58","slug":"the-latest-trends","status":"publish","type":"post","link":"https:\/\/opensmjle.com\/en\/the-latest-trends\/","title":{"rendered":"The latest trends"},"content":{"rendered":"<section\n  id=\"os-stage-block_2ff6ddfe9e2af735eea401794421ab82\"\n  class=\"os-stage is-c is-hide-logo\"\n  data-stage-layout=\"Option C\"\n>\n      <div class=\"os-stage__c\">\n      <div class=\"os-stage__c-inner\">\n        <div class=\"os-stage__c-media\" aria-hidden=\"true\">\n                      <div class=\"os-stage__c-image\" style=\"background-image:url('https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS00578.webp')\"><\/div>\n                    <div class=\"os-stage__c-media-overlay\" aria-hidden=\"true\"><\/div>\n        <\/div>\n\n        <div class=\"os-stage__c-copy\">\n                      <h1 class=\"os-stage__headline os-stage__headline--dark\">The latest trends in cloud-based PMS systems<\/h1>\n          \n          \n                      <div class=\"os-stage__text os-stage__text--dark\"><p><!-- wp:heading --><\/p>\n<p class=\"wp-block-heading\"><strong>By: Lisa Sauthoff, Customer Success Manager opensmjle.<\/strong><\/p>\n<p><strong><!-- \/wp:heading --> <!-- wp:paragraph --><\/strong><\/p>\n<p>&#8220;The heart of every hotel is your PMS. Let&#8217;s make it beat together!&#8221;<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>In recent years, cloud technology has enabled revolutionary changes in various areas of the corporate world. In the hospitality industry in particular, cloud-based property management systems (PMS) have proven to be extremely efficient and cost-saving solutions. Today we take a look at the latest trends that are significantly influencing the development and use of these PMS systems.  <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<\/div>\n          \n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns in-grid is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><section id=\"os-simple-text-block_f173c80426005518f692e563c928149c\" class=\"os-simple-text\">\n  <div class=\"os-simple-text__inner\">\n    <div class=\"os-simple-text__box\">\n      <div class=\"os-simple-text__content\">\n        <h4><strong>1. mobility and user-friendliness:<\/strong><\/h4>\n<p>One of the outstanding features of modern PMS systems is their mobility and user-friendliness. Cloud-based solutions allow hotel managers and staff to access their systems from any location and across multiple devices. Whether they need information on bookings, guest preferences or billing, everything is at their fingertips to do their job efficiently.  <\/p>\n<p>&nbsp;<\/p>\n<h4><strong>2. integration of third-party applications:<\/strong><\/h4>\n<p>The integration of third-party applications is another significant trend in the development of cloud PMS systems. The hotel industry is benefiting from a variety of innovative tools that make it possible to improve efficiency and service for guests. For example, hoteliers can seamlessly integrate payment systems, channel managers, online booking portals and revenue management systems into their PMS to streamline the booking process and maximize revenue.  <\/p>\n<p>&nbsp;<\/p>\n<h4><strong>3. artificial intelligence (AI) and machine learning:<\/strong><\/h4>\n<p>AI and machine learning have also found their way into cloud PMS systems. These advanced technologies offer extensive opportunities to automate and optimize hotel operations. From staff scheduling to predicting demand and pricing to personalizing the guest experience, AI and machine learning provide valuable insights and support decision-making processes.  <\/p>\n<p>&nbsp;<\/p>\n<h4><strong>4. data analytics and business intelligence:<\/strong><\/h4>\n<p>Thanks to cloud technology, hoteliers can access a wealth of data collected in PMS systems. Modern cloud PMS systems offer advanced analytics tools and business intelligence capabilities that enable hotel managers to gain key insights. By analyzing guest data, booking behavior and operational metrics, hotels can optimize their services and business strategies to increase their competitiveness.  <\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Conclusion:<\/strong><\/h4>\n<p>Cloud-based PMS systems have transformed the way hotels and hospitality businesses run their operations. With the rise of mobility, the integration of third-party applications, the use of AI and machine learning, and the utilization of data analytics and business intelligence, hotels are better equipped to meet the challenges of the industry while providing a superior guest experience. The future of cloud PMS systems promises even more exciting developments and we can look forward to seeing what innovations await us in the coming years.  <\/p>\n      <\/div>\n\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<div class=\"container button\" style=\"background-color: ;\">\n    <div class=\"osbuttons align-left\">\n\n        \n                    <div class=\"btnholder osbutton_b alternative\">\n                <a class=\"spmlbutton\" href=\"https:\/\/meetings-eu1.hubspot.com\/fabian-basteck\/website-calendar?uuid=164d8628-a52d-4c34-8ae7-84c293235808\" target=\"_blank\" rel=\"noopener\">\n                    Schedule a demo call now                <\/a>\n            <\/div>\n        \n        \n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns in-grid is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Further contributions<\/h3>\n\n\n<div\n\tid=\"os-blog-masonry-block_e0f8a2593e0b150428d22606e1938c61\"\n\tclass=\"os-blog-masonry\"\n\tdata-os-blog-masonry=\"1\"\n\tdata-os-inited=\"0\"\n\tdata-img-height=\"44vh\"\n\tdata-label-all=\"All\"\n\tdata-label-loadmore=\"View more\"\n>\n\t<div class=\"os-blog-masonry__inner\">\n\t\t<div class=\"os-blog-masonry__row\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"os-blog-masonry__col\">\n\t\t\t\t<div class=\"os-blog-masonry__grid\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"os-blog-masonry__card\" data-cats=\"blog hotel-marketing\" role=\"listitem\">\n\t\t\t\t\t\t\t<a class=\"os-blog-masonry__image\" href=\"https:\/\/opensmjle.com\/en\/the-power-of-visual-storytelling\/\" aria-label=\"The power of visual storytelling\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/18-1024x1024.png\" alt=\"The power of visual storytelling\" loading=\"lazy\" decoding=\"async\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t<div class=\"os-blog-masonry__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"os-blog-masonry__cat\">Blog<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"os-blog-masonry__title\">The power of visual storytelling<\/h3>\n\n\t\t\t\t\t\t\t\t<div class=\"os-blog-masonry__buttons\">\n\t\t\t\t\t\t\t\t\t<div class=\"btnholder\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"spmlbutton\" href=\"https:\/\/opensmjle.com\/en\/the-power-of-visual-storytelling\/\">\n\t\t\t\t\t\t\t\t\t\t\tRead now\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"os-blog-masonry__card\" data-cats=\"hotel-marketing\" role=\"listitem\">\n\t\t\t\t\t\t\t<a class=\"os-blog-masonry__image\" href=\"https:\/\/opensmjle.com\/en\/increase-hotel-bookings-by-targeting-younger-audiences-on-instagrams-reels-and-tiktok\/\" aria-label=\"Increase hotel bookings by targeting younger audiences on Instagram&#8217;s Reels and TikTok\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/Blog-17-1024x1024.png\" alt=\"Increase hotel bookings by targeting younger audiences on Instagram&#8217;s Reels and TikTok\" loading=\"lazy\" decoding=\"async\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t<div class=\"os-blog-masonry__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"os-blog-masonry__cat\">Hotel Marketing<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"os-blog-masonry__title\">Increase hotel bookings by targeting younger audiences on Instagram&#8217;s Reels and TikTok<\/h3>\n\n\t\t\t\t\t\t\t\t<div class=\"os-blog-masonry__buttons\">\n\t\t\t\t\t\t\t\t\t<div class=\"btnholder\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"spmlbutton\" href=\"https:\/\/opensmjle.com\/en\/increase-hotel-bookings-by-targeting-younger-audiences-on-instagrams-reels-and-tiktok\/\">\n\t\t\t\t\t\t\t\t\t\t\tRead now\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"os-blog-masonry__card\" data-cats=\"hotel-marketing\" role=\"listitem\">\n\t\t\t\t\t\t\t<a class=\"os-blog-masonry__image\" href=\"https:\/\/opensmjle.com\/en\/the-best-social-media-strategies-for-hotels-to-increase-bookings-in-2024\/\" aria-label=\"The best social media strategies for hotels to increase bookings in 2024\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/Blog-16-1024x1024.png\" alt=\"The best social media strategies for hotels to increase bookings in 2024\" loading=\"lazy\" decoding=\"async\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t<div class=\"os-blog-masonry__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"os-blog-masonry__cat\">Hotel Marketing<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"os-blog-masonry__title\">The best social media strategies for hotels to increase bookings in 2024<\/h3>\n\n\t\t\t\t\t\t\t\t<div class=\"os-blog-masonry__buttons\">\n\t\t\t\t\t\t\t\t\t<div class=\"btnholder\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"spmlbutton\" href=\"https:\/\/opensmjle.com\/en\/the-best-social-media-strategies-for-hotels-to-increase-bookings-in-2024\/\">\n\t\t\t\t\t\t\t\t\t\t\tRead now\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"os-blog-masonry__loadmore\">\n\t\t\t\t\t<div class=\"btnholder\">\n\t\t\t\t\t\t<a href=\"#\" class=\"spmlbutton os-blog-masonry__loadmore-btn\">\n\t\t\t\t\t\t\tView more\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div\n  id=\"os-highlight-block_bab16aa551a6fe8b21f70798f1ecede6\"\n  class=\"os-highlight container-text parallax-host has-bg text-center\"\n  aria-label=\"Ready for your next \r\nbig project?\"  data-os-highlight=\"1\"\n      data-bg-url=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01595.webp\"\n    data-parallax-speed=\"0.75\"\n    style=\"--os-highlight-font:#fff;\"\n>\n      <div class=\"parallax-layer\" aria-hidden=\"true\"><\/div>\n  \n  <div class=\"container-text-inner fade-in-up\">\n\n    \n    <div class=\"inner-highlight-content text-center\">\n\n      \n              <div class=\"ftext_title_upper text-center\">\n          Let&#039;s create something together that inspires, performs and moves your brand forward.        <\/div>\n      \n              <div class=\"ftext_title text-center\">\n          <h2>Ready for your next <br \/>\r\nbig project?<\/h2>\n        <\/div>\n      \n      \n      \n              <div class=\"parallax-buttons\">\n                      <div class=\"btnholder parallax\">\n              <a class=\"spmlbutton\" href=\"https:\/\/opensmjle.com\/kontakt-ansprechpartner\/\" target=\"_self\">\n                Contact              <\/a>\n            <\/div>\n          \n                      <div class=\"btnholder alternative\">\n              <a class=\"spmlbutton spmlbutton--secondary\" href=\"https:\/\/opensmjle.com\/services-products\/\" target=\"_self\">\n                Services              <\/a>\n            <\/div>\n                  <\/div>\n      \n    <\/div>\n\n    \n  <\/div>\n<\/div>\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns stay-tuned is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div 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style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-text-align-center\">The Yellow Report: <br>Our newsletter<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter.png\" alt=\"Icon Newsletter\" class=\"wp-image-14214\" style=\"width:30px\" srcset=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter.png 512w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter-300x300.png 300w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">News from the digital hospitality world &#8211; straight to your inbox. Clear, compact and full of #teamgelb expertise.<\/p>\n\n\n\n<div class=\"container button\" style=\"background-color: ;\">\n    <div class=\"osbuttons full-button\">\n\n        \n                    <div class=\"btnholder osbutton_b alternative\">\n                <a class=\"spmlbutton\" href=\"https:\/\/opensmjle.com\/en\/newsletter\/\" target=\"_blank\">\n                    Newsletter Subscribe                <\/a>\n            <\/div>\n        \n        \n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch footer-mailing is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-text-align-center\">Smjle on <br>Whatsapp<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/whatsapp.png\" alt=\"\" class=\"wp-image-14216\" style=\"width:30px\" srcset=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/whatsapp.png 512w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/whatsapp-300x300.png 300w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/whatsapp-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Quick impulses, news and event highlights from the hospitality universe &#8211; without detours, without spam. In real time. Personal.   #teamgelb.<\/p>\n\n\n\n<div class=\"container button\" style=\"background-color: ;\">\n    <div class=\"osbuttons full-button\">\n\n        \n                    <div class=\"btnholder osbutton_b alternative\">\n                <a class=\"spmlbutton\" href=\"https:\/\/www.whatsapp.com\/channel\/0029VaztE55CMY0JcsLCfi0H\" target=\"_blank\" rel=\"noopener\">\n                    Follow now                <\/a>\n            <\/div>\n        \n        \n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Further contributions Stay tuned Don&#8217;t miss any more news. Receive exclusive updates, knowledge, tips and trends from the industry directly on your smartphone. The Yellow Report: Our newsletter News from the digital hospitality world &#8211; straight to your inbox. Clear, compact and full of #teamgelb expertise. Smjle on Whatsapp Quick impulses, news and event highlights [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":17781,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102],"tags":[],"class_list":["post-18244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/posts\/18244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/comments?post=18244"}],"version-history":[{"count":9,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/posts\/18244\/revisions"}],"predecessor-version":[{"id":20358,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/posts\/18244\/revisions\/20358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/media\/17781"}],"wp:attachment":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/media?parent=18244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/categories?post=18244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/tags?post=18244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}