{"id":18242,"date":"2025-12-03T12:33:35","date_gmt":"2025-12-03T11:33:35","guid":{"rendered":"https:\/\/dev.master.opensmjle.com\/headless-cms\/"},"modified":"2026-02-12T17:15:02","modified_gmt":"2026-02-12T16:15:02","slug":"headless-cms","status":"publish","type":"post","link":"https:\/\/opensmjle.com\/en\/headless-cms\/","title":{"rendered":"HEADLESS CMS?"},"content":{"rendered":"\n
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HEADLESS CMS?<\/h1>\n \n \n

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By: Daniel Zelling, Founder &<\/em> CEO opensmjle<\/strong><\/p>\n

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“At opensmjle, we are constantly working on new solutions for our hotel customers so that we can not only provide the best possible advice, but also recognize trends and changes in the approach to marketing technologies at an early stage and, if appropriate, implement them. This is why we are already working on the topic of headless CMS, observing and analyzing the possibilities and preparing to break new ground if we are convinced that this will offer our hotel partners advantages. The majority of our currently supported hotels would probably not use the advantages of a headless CMS, but the possibilities with such a solution are constantly increasing and so we are trying to be ready. It remains exciting.”<\/p>\n

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Do hotels need a headless CMS? And what is a headless CMS anyway? <\/strong><\/h4>\n

Headless CMS, that kind of sounds like a robot that walks around without a head, doesn’t it? Well, almost! But don’t worry, it’s actually much cooler than that. A headless CMS is an innovative technology that can revolutionize the future of hotel websites. <\/p>\n

Imagine you’re a hotel owner or marketing expert who is always looking for new ways to wow your guests and increase bookings. A headless CMS could be your secret weapon! But what exactly is it all about? <\/p>\n

A headless CMS differs from the traditional CMS we are familiar with. It decouples the content from the presentation level (the front end) of the website. This means that you don’t have to tie your content to a specific design or platform. Your content becomes like a free spirit and can appear anywhere – on the website, in a mobile app, on smart TVs or even in voice assistants. No limits, no restrictions – just pure flexibility! <\/p>\n

But why should a hotel use a headless CMS? The answer is obvious: personalized, seamless and cutting-edge guest experiences! With a headless CMS, you can equip your website and mobile apps with customized content that is tailored to your target group. This allows you to offer your guests unique experiences and increase their loyalty to your brand. <\/p>\n

Gone would be the days when changes in the offers or arrangements have to be entered in various places and here and there an error remains, which the guest books through and refers to, although it is actually no longer valid.<\/p>\n <\/div>\n\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

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Further contributions<\/h3>\n\n\n\n\t
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Blog<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t

The power of visual storytelling<\/h3>\n\n\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tRead now\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Increase\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t
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Hotel Marketing<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t

Increase hotel bookings by targeting younger audiences on Instagram’s Reels and TikTok<\/h3>\n\n\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tRead now\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t
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Hotel Marketing<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t

The best social media strategies for hotels to increase bookings in 2024<\/h3>\n\n\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tRead now\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tView more\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Further contributions Stay tuned Don’t miss any more news. Receive exclusive updates, knowledge, tips and trends from the industry directly on your smartphone. The Yellow Report: Our newsletter News from the digital hospitality world – straight to your inbox. Clear, compact and full of #teamgelb expertise. Smjle on Whatsapp Quick impulses, news and event highlights […]<\/p>\n","protected":false},"author":28,"featured_media":17780,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102],"tags":[],"class_list":["post-18242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/posts\/18242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/comments?post=18242"}],"version-history":[{"count":4,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/posts\/18242\/revisions"}],"predecessor-version":[{"id":20351,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/posts\/18242\/revisions\/20351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/media\/17780"}],"wp:attachment":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/media?parent=18242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/categories?post=18242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/tags?post=18242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}