{"id":18194,"date":"2025-12-03T16:01:40","date_gmt":"2025-12-03T15:01:40","guid":{"rendered":"https:\/\/dev.master.opensmjle.com\/the-new-hotel-search-starts-in-chatgpt-and-other-llms\/"},"modified":"2026-02-12T17:12:16","modified_gmt":"2026-02-12T16:12:16","slug":"the-new-hotel-search-starts-in-chatgpt-and-other-llms","status":"publish","type":"post","link":"https:\/\/opensmjle.com\/en\/the-new-hotel-search-starts-in-chatgpt-and-other-llms\/","title":{"rendered":"The new hotel search starts in ChatGPT and other LLMs"},"content":{"rendered":"<section\n  id=\"os-stage-block_4b979ec5c9efed928824014bc69a04ce\"\n  class=\"os-stage is-c is-hide-logo\"\n  data-stage-layout=\"Option C\"\n>\n      <div class=\"os-stage__c\">\n      <div class=\"os-stage__c-inner\">\n        <div class=\"os-stage__c-media\" aria-hidden=\"true\">\n                      <div class=\"os-stage__c-image\" style=\"background-image:url('https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS00578.webp')\"><\/div>\n                    <div class=\"os-stage__c-media-overlay\" aria-hidden=\"true\"><\/div>\n        <\/div>\n\n        <div class=\"os-stage__c-copy\">\n                      <h1 class=\"os-stage__headline os-stage__headline--dark\">The new hotel search starts in &#8211;<br>ChatGPT and other LLMs<\/h1>\n          \n          \n                      <div class=\"os-stage__text os-stage__text--dark\"><p><!-- wp:heading --><\/p>\n<p class=\"wp-block-heading\"><strong>&#8220;Where can I stay overnight in Cologne?&#8221;<\/strong><\/p>\n<p><!-- \/wp:heading --> <!-- wp:paragraph --><\/p>\n<p>This question is not only answered by Google or Booking.com.<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>ChatGPT and other LLMs (Large Language Models) are changing the way future guests explore destinations and decide on accommodation.<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>And if your hotel does not appear in these answers &#8230;<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>Then you&#8217;re not even part of the conversation.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<\/div>\n          \n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns in-grid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><section id=\"os-simple-text-block_957cfbf9dd817688c904eb73ac509884\" class=\"os-simple-text\">\n  <div class=\"os-simple-text__inner\">\n    <div class=\"os-simple-text__box\">\n      <div class=\"os-simple-text__content\">\n        <div class=\"av-special-heading av-mbt8iemh-6d3625d314eee4d6fb741f77a8fab4ff av-special-heading-h3 blockquote modern-quote avia-builder-el-16 el_before_av_textblock avia-builder-el-first os-heading-font-weight--6fdbc2c38d2b615f8f74dd1e980e389e\">\n<h4 class=\"av-special-heading-tag\"><strong>AI search is the new reception desk<\/strong><\/h4>\n<\/div>\n<section class=\"av_textblock_section av-mbt8ihnl-c3f2b832425007a14b63199c736b742b\">\n<div class=\"avia_textblock\">\n<p>When someone asks an artificial intelligence where they can stay in your city, it doesn&#8217;t just show ads or SEO-optimized pages. It pulls information from: <\/p>\n<ul>\n<li>The content of your website<\/li>\n<li>Your online reviews<\/li>\n<li>Your structured data<\/li>\n<li>Your general visibility in the AI<\/li>\n<\/ul>\n<p>This means that you not only have to write for people, but also for language models.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/section>\n<div class=\"av-special-heading av-mbt8inhs-56135526b8859537a74b4b9b0ecd14c2 av-special-heading-h3 blockquote modern-quote avia-builder-el-18 el_after_av_textblock el_before_av_textblock os-heading-font-weight--3dddfb6cc9de7d491e1f0bdb2629d530\">\n<h4 class=\"av-special-heading-tag\"><strong>Visibility \u2260 Ranking<\/strong><\/h4>\n<\/div>\n<section class=\"av_textblock_section av-mbt8islh-abf8b27cb68ccd68612e8d87558a232b\">\n<div class=\"avia_textblock\">\n<p>Artificial intelligence ensures that your content is clear and relevant for different language models.<\/p>\n<p>This is where <b>AIO (Artificial Intelligence Optimization)<\/b> comes into play:<\/p>\n<ul>\n<li>Tracks how your brand appears in ChatGPT responses<\/li>\n<li>Detection of gaps and distortions in content<\/li>\n<li>Support in adapting your texts to the way AI understands the context<\/li>\n<\/ul>\n<p>It&#8217;s not just about being online. It&#8217;s about being &#8220;findable&#8221; in AI-generated responses. <\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/section>\n<div class=\"av-special-heading av-mbt8j1ca-932f9b624821a24f1603ebfd68957cc1 av-special-heading-h3 blockquote modern-quote avia-builder-el-20 el_after_av_textblock el_before_av_textblock os-heading-font-weight--fe3b38255afd96564e09f116b6f86df6\">\n<h4 class=\"av-special-heading-tag\"><strong>So&#8230; are you in?<\/strong><\/h4>\n<\/div>\n<section class=\"av_textblock_section av-mbt8j8wh-e2b9ca67de50645b2f5e3d88f6e86654\">\n<div class=\"avia_textblock\">\n<p>If the AI can&#8217;t find you, neither can your future guests.<\/p>\n<p>Think beyond Google. Optimize your brand for the <b>new search<\/b> and <b>LLMs<\/b>. <\/p>\n<p>Feeling a little overwhelmed? That&#8217;s what we&#8217;re here for. <\/p>\n<p>Let&#8217;s talk.<\/p>\n<\/div>\n<\/section>\n      <\/div>\n\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<div class=\"container button\" style=\"background-color: ;\">\n    <div class=\"osbuttons align-left\">\n\n        \n                    <div class=\"btnholder osbutton_b alternative\">\n                <a class=\"spmlbutton\" href=\"https:\/\/meetings-eu1.hubspot.com\/fabian-basteck\/website-calendar?uuid=164d8628-a52d-4c34-8ae7-84c293235808\" target=\"_blank\" rel=\"noopener\">\n                    Arrange a demo now                <\/a>\n            <\/div>\n        \n        \n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns in-grid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Further contributions<\/h3>\n\n\n<div\n\tid=\"os-blog-masonry-block_257ef2d4420182398996d7625f298a3d\"\n\tclass=\"os-blog-masonry\"\n\tdata-os-blog-masonry=\"1\"\n\tdata-os-inited=\"0\"\n\tdata-img-height=\"44vh\"\n\tdata-label-all=\"All\"\n\tdata-label-loadmore=\"View more\"\n>\n\t<div class=\"os-blog-masonry__inner\">\n\t\t<div class=\"os-blog-masonry__row\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"os-blog-masonry__col\">\n\t\t\t\t<div class=\"os-blog-masonry__grid\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"os-blog-masonry__card\" data-cats=\"blog partnerships technology-innovation\" role=\"listitem\">\n\t\t\t\t\t\t\t<a class=\"os-blog-masonry__image\" href=\"https:\/\/opensmjle.com\/en\/opensmjlereguest\/\" aria-label=\"opensmjle becomes part of the ReGuest family\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/2025-OS-IG-LI-Blogposts-templates-1080-x-1350-px-2-1-e1766402083669-1024x906.webp\" alt=\"opensmjle becomes part of the ReGuest family\" loading=\"lazy\" decoding=\"async\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t<div class=\"os-blog-masonry__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"os-blog-masonry__cat\">Blog<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"os-blog-masonry__title\">opensmjle becomes part of the ReGuest family<\/h3>\n\n\t\t\t\t\t\t\t\t<div class=\"os-blog-masonry__buttons\">\n\t\t\t\t\t\t\t\t\t<div class=\"btnholder\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"spmlbutton\" href=\"https:\/\/opensmjle.com\/en\/opensmjlereguest\/\">\n\t\t\t\t\t\t\t\t\t\t\tRead now\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"os-blog-masonry__card\" data-cats=\"technology-innovation\" role=\"listitem\">\n\t\t\t\t\t\t\t<a class=\"os-blog-masonry__image\" href=\"https:\/\/opensmjle.com\/en\/the-new-hotel-search-starts-in-chatgpt-and-other-llms\/\" aria-label=\"The new hotel search starts in ChatGPT and other LLMs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/11-1024x1024.png\" alt=\"The new hotel search starts in ChatGPT and other LLMs\" loading=\"lazy\" decoding=\"async\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t<div class=\"os-blog-masonry__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"os-blog-masonry__cat\">Technology &amp; Innovation<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"os-blog-masonry__title\">The new hotel search starts in ChatGPT and other LLMs<\/h3>\n\n\t\t\t\t\t\t\t\t<div class=\"os-blog-masonry__buttons\">\n\t\t\t\t\t\t\t\t\t<div class=\"btnholder\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"spmlbutton\" href=\"https:\/\/opensmjle.com\/en\/the-new-hotel-search-starts-in-chatgpt-and-other-llms\/\">\n\t\t\t\t\t\t\t\t\t\t\tRead now\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"os-blog-masonry__card\" data-cats=\"technology-innovation\" role=\"listitem\">\n\t\t\t\t\t\t\t<a class=\"os-blog-masonry__image\" href=\"https:\/\/opensmjle.com\/en\/guestnet-a-smarter-way-to-get-in-touch-with-hotel-guests\/\" aria-label=\"Guestnet: A smarter way to get in touch with hotel guests\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/15-1024x1024.png\" alt=\"Guestnet: A smarter way to get in touch with hotel guests\" loading=\"lazy\" decoding=\"async\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t<div class=\"os-blog-masonry__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"os-blog-masonry__cat\">Technology &amp; Innovation<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"os-blog-masonry__title\">Guestnet: A smarter way to get in touch with hotel guests<\/h3>\n\n\t\t\t\t\t\t\t\t<div class=\"os-blog-masonry__buttons\">\n\t\t\t\t\t\t\t\t\t<div class=\"btnholder\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"spmlbutton\" href=\"https:\/\/opensmjle.com\/en\/guestnet-a-smarter-way-to-get-in-touch-with-hotel-guests\/\">\n\t\t\t\t\t\t\t\t\t\t\tRead now\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"os-blog-masonry__loadmore\">\n\t\t\t\t\t<div class=\"btnholder\">\n\t\t\t\t\t\t<a href=\"#\" class=\"spmlbutton os-blog-masonry__loadmore-btn\">\n\t\t\t\t\t\t\tView more\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div\n  id=\"os-highlight-block_320f568b7b80978f47d925e34653c017\"\n  class=\"os-highlight container-text parallax-host has-bg text-center\"\n  aria-label=\"Ready for your next \r\nbig project?\"  data-os-highlight=\"1\"\n      data-bg-url=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01595.webp\"\n    data-parallax-speed=\"0.75\"\n    style=\"--os-highlight-font:#fff;\"\n>\n      <div class=\"parallax-layer\" aria-hidden=\"true\"><\/div>\n  \n  <div class=\"container-text-inner fade-in-up\">\n\n    \n    <div class=\"inner-highlight-content text-center\">\n\n      \n              <div class=\"ftext_title_upper text-center\">\n          Let&#039;s create something together that inspires, performs and moves your brand forward.        <\/div>\n      \n              <div class=\"ftext_title text-center\">\n          <h2>Ready for your next <br \/>\r\nbig project?<\/h2>\n        <\/div>\n      \n      \n      \n              <div class=\"parallax-buttons\">\n                      <div class=\"btnholder parallax\">\n              <a class=\"spmlbutton\" href=\"https:\/\/opensmjle.com\/kontakt-ansprechpartner\/\" target=\"_self\">\n                Kontakt              <\/a>\n            <\/div>\n          \n                      <div class=\"btnholder alternative\">\n              <a class=\"spmlbutton spmlbutton--secondary\" href=\"https:\/\/opensmjle.com\/services-products\/\" target=\"_self\">\n                Services              <\/a>\n            <\/div>\n                  <\/div>\n      \n    <\/div>\n\n    \n  <\/div>\n<\/div>\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns stay-tuned is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column in-grid is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading alignfull has-text-align-center top-title\">Stay tuned<\/h4>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Don&#8217;t miss any more news.<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Receive exclusive updates, knowledge, tips and trends from the industry directly on your smartphone.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns mailing-footer-col centered is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch footer-mailing is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-text-align-center\">The Yellow Report: <br>Our newsletter<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter.png\" alt=\"Icon Newsletter\" class=\"wp-image-14214\" style=\"width:30px\" srcset=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter.png 512w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter-300x300.png 300w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">News from the digital hospitality world &#8211; 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In real time. Personal.   #teamgelb.<\/p>\n\n\n\n<div class=\"container button\" style=\"background-color: ;\">\n    <div class=\"osbuttons full-button\">\n\n        \n                    <div class=\"btnholder osbutton_b alternative\">\n                <a class=\"spmlbutton\" href=\"https:\/\/www.whatsapp.com\/channel\/0029VaztE55CMY0JcsLCfi0H\" target=\"_blank\" rel=\"noopener\">\n                    Follow now                <\/a>\n            <\/div>\n        \n        \n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Further contributions Stay tuned Don&#8217;t miss any more news. Receive exclusive updates, knowledge, tips and trends from the industry directly on your smartphone. The Yellow Report: Our newsletter News from the digital hospitality world &#8211; straight to your inbox. Clear, compact and full of #teamgelb expertise. Smjle on Whatsapp Quick impulses, news and event highlights [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":18193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[],"class_list":["post-18194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-innovation"],"acf":[],"_links":{"self":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/posts\/18194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/comments?post=18194"}],"version-history":[{"count":4,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/posts\/18194\/revisions"}],"predecessor-version":[{"id":20312,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/posts\/18194\/revisions\/20312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/media\/18193"}],"wp:attachment":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/media?parent=18194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/categories?post=18194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/tags?post=18194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}