{"id":18191,"date":"2025-12-03T16:13:28","date_gmt":"2025-12-03T15:13:28","guid":{"rendered":"https:\/\/dev.master.opensmjle.com\/effectively-increase-last-minute-summer-bookings\/"},"modified":"2026-02-12T17:12:09","modified_gmt":"2026-02-12T16:12:09","slug":"how-to-maximize-last-minute-summer-bookings-in-2025","status":"publish","type":"post","link":"https:\/\/opensmjle.com\/en\/how-to-maximize-last-minute-summer-bookings-in-2025\/","title":{"rendered":"Effectively increase last-minute summer bookings"},"content":{"rendered":"<section\n  id=\"os-stage-block_aa197ee12eb1435c410d148bc793b206\"\n  class=\"os-stage is-c is-hide-logo\"\n  data-stage-layout=\"Option C\"\n>\n      <div class=\"os-stage__c\">\n      <div class=\"os-stage__c-inner\">\n        <div class=\"os-stage__c-media\" aria-hidden=\"true\">\n                      <div class=\"os-stage__c-image\" style=\"background-image:url('https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS00578.webp')\"><\/div>\n                    <div class=\"os-stage__c-media-overlay\" aria-hidden=\"true\"><\/div>\n        <\/div>\n\n        <div class=\"os-stage__c-copy\">\n                      <h1 class=\"os-stage__headline os-stage__headline--dark\">Effectively increase last-minute summer bookings<\/h1>\n          \n          \n                      <div class=\"os-stage__text os-stage__text--dark\"><p data-start=\"112\" data-end=\"145\"><strong data-start=\"112\" data-end=\"145\" data-is-only-node=\"\">Ready for last-minute guests? <\/strong>If your hotel isn&#8217;t prepared to attract spontaneous summer vacationers, you could be missing out on bookings that are due <b>right now<\/b>. Last-minute guests are no longer a rarity &#8211; they&#8217;re the new normal. The good news? A few changes can make a big difference.   <\/p>\n<\/div>\n          \n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n<div class=\"wp-block-columns in-grid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><section id=\"os-simple-text-block_76936595ea748831d8defbe417f11057\" class=\"os-simple-text\">\n  <div class=\"os-simple-text__inner\">\n    <div class=\"os-simple-text__box\">\n      <div class=\"os-simple-text__content\">\n        <header id=\"header\" class=\"all_colors header_color light_bg_color av_header_top av_logo_right av_main_nav_header av_menu_left av_slim av_header_sticky_disabled av_header_shrinking_disabled av_header_stretch_disabled av_mobile_menu_phone av_header_transparency av_header_searchicon_disabled av_header_unstick_top_disabled av_minimal_header av_bottom_nav_disabled av_alternate_logo_active av_header_border_disabled\" role=\"banner\">\n<div id=\"header_main\" class=\"container_wrap container_wrap_logo\">\n<div class=\"container av-logo-container\">\n<div class=\"inner-container\">\n<nav class=\"main_menu\" role=\"navigation\" data-selectname=\"W\u00e4hle eine Seite\">\n<div class=\"os-main-menu av-main-nav-wrap\">\n<h4><strong>What are last-minute bookings?<\/strong><\/h4>\n<p>These are guests who book their stay just <b>a few days or even hours in advance<\/b>. For example: <\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Weekend excursions booked on a Thursday<\/li>\n<li>City escapees looking for something to do tonight<\/li>\n<li>Families making a spontaneous detour<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>These travelers are fast, mobile and looking for good value for money &#8211; but they still value quality.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/nav>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\n<div id=\"main\" class=\"all_colors\" data-scroll-offset=\"0\">\n<div id=\"av_section_3\" class=\"avia-section av-rf1vbz-d8410b11a38f31a35ffdcf0af4c6ec70 main_color avia-section-default avia-no-border-styling avia-builder-el-14 el_after_av_section el_before_av_section os-section-padding-mobile os-section-padding-mobile--default avia-bg-style-scroll container_wrap fullsize\">\n<div class=\"container av-section-cont-open\">\n<div class=\"template-page content av-content-full alpha units\">\n<div class=\"post-entry post-entry-type-page post-entry-8255\">\n<div class=\"entry-content-wrapper clearfix\">\n<div class=\"flex_column av-pas8qn-062f7e9c1f42b7198ae8f37808d4f270 av_one_full avia-builder-el-15 avia-builder-el-no-sibling first flex_column_div \">\n<section class=\"av_textblock_section av-mcegm0lb-1d2579c66f7b009e8301e0928021eb4d\">\n<div class=\"avia_textblock\">\n<div class=\"av-special-heading av-mceglskd-d82bd4d5f72656882ad877bee2a73242 av-special-heading-h3 blockquote modern-quote avia-builder-el-16 el_before_av_textblock avia-builder-el-first os-heading-font-weight--6fdbc2c38d2b615f8f74dd1e980e389e\">\n<h4 class=\"av-special-heading-tag\"><strong>Why this is important<\/strong><\/h4>\n<\/div>\n<ul>\n<li><b>The trend is increasing.<\/b>  More and more travelers are foregoing advance planning and booking within 72 hours &#8211; especially in summer.<\/li>\n<li><b>You are very determined.<\/b>  If someone is looking at the last minute, they are probably ready to book immediately.<\/li>\n<li><b>Their competitors are following suit.<\/b>  Hotels with optimized last-minute offers secure bookings even before your website is loaded.<\/li>\n<li><b>It increases sales without major discounts.<\/b>  You don&#8217;t always have to cut prices &#8211; simply emphasize availability, benefits and convenience.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<\/section>\n<div class=\"av-special-heading av-mcegmcv9-121349578b6b3b47e824fbc5f7c4a86d av-special-heading-h3 blockquote modern-quote avia-builder-el-18 el_after_av_textblock el_before_av_textblock os-heading-font-weight--3dddfb6cc9de7d491e1f0bdb2629d530\">\n<h4 class=\"av-special-heading-tag\"><strong>Quick solutions that you can implement today<\/strong><\/h4>\n<\/div>\n<section class=\"av_textblock_section av-mcegml54-46ec9be1ffe67cabd61755db0ebecc12\">\n<div class=\"avia_textblock\">\n<ol>\n<li><b>Add a section for last-minute offers to your website.  <\/b>Create a page or banner with &#8220;last-minute offers&#8221; so that they are easy to find and can be booked immediately.<\/li>\n<li><b>Make your mobile booking process seamless.  <\/b>Most spontaneous guests use their smartphone. Make sure they can book in less than a minute. <\/li>\n<li><b>Offer simple, time-limited benefits.  <\/b>For example:\n<ul>\n<li>Free parking or breakfast for stays of this night only<\/li>\n<li>Early check-in\/late check-out for weekend arrivals<\/li>\n<li>Two-night packages with free room upgrade<\/li>\n<\/ul>\n<\/li>\n<li><b>Emphasizes flexibility.  <\/b>Take the uncertainty away from your guests by offering the following:\n<ul>\n<li>Cancellation free of charge<\/li>\n<li>Book now, pay later<\/li>\n<\/ul>\n<\/li>\n<li><b>Target travelers in the vicinity.  <\/b>Use paid social media advertising or Google Ads to target users who are within 1 to 3 hours&#8217; drive of your accommodation.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<\/div>\n<\/section>\n<div class=\"av-special-heading av-mcegmuep-ee152d0ef4aa40e258acca31aaeca7bc av-special-heading-h3 blockquote modern-quote avia-builder-el-20 el_after_av_textblock el_before_av_textblock os-heading-font-weight--fe3b38255afd96564e09f116b6f86df6\">\n<h4 class=\"av-special-heading-tag\"><strong>Last-minute trips are the new normal<\/strong><\/h4>\n<\/div>\n<section class=\"av_textblock_section av-mcegn2cb-90731762d6bfeaa431c99a9f76aa5d70\">\n<div class=\"avia_textblock\">\n<p><b>Last-minute bookings are not the exception, but the rule.<\/b><\/p>\n<p>These guests are ready. They&#8217;re not just browsing, they want to <i>click and travel<\/i>. They are looking for availability, value for money and accommodation that is easy to book.  <\/p>\n<p>If your hotel doesn&#8217;t show up with the right message, the right offer and the right user experience, you are invisible to this willing-to-buy target group. We can help you change that! <\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n      <\/div>\n\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<div class=\"container button\" style=\"background-color: ;\">\n    <div class=\"osbuttons align-left\">\n\n        \n                    <div class=\"btnholder osbutton_b alternative\">\n                <a class=\"spmlbutton\" href=\"https:\/\/meetings-eu1.hubspot.com\/fabian-basteck\/website-calendar?uuid=164d8628-a52d-4c34-8ae7-84c293235808\" target=\"_blank\" rel=\"noopener\">\n                    Schedule a demo call now                <\/a>\n            <\/div>\n        \n        \n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns in-grid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Further contributions<\/h3>\n\n\n<div\n\tid=\"os-blog-masonry-block_e2a39aa9ca2f94e9b4dd4c6e6734cd60\"\n\tclass=\"os-blog-masonry\"\n\tdata-os-blog-masonry=\"1\"\n\tdata-os-inited=\"0\"\n\tdata-img-height=\"44vh\"\n\tdata-label-all=\"All\"\n\tdata-label-loadmore=\"View more\"\n>\n\t<div class=\"os-blog-masonry__inner\">\n\t\t<div class=\"os-blog-masonry__row\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"os-blog-masonry__col\">\n\t\t\t\t<div class=\"os-blog-masonry__grid\" role=\"list\">\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"os-blog-masonry__card\" data-cats=\"blog booking-optimization\" role=\"listitem\">\n\t\t\t\t\t\t\t<a class=\"os-blog-masonry__image\" href=\"https:\/\/opensmjle.com\/en\/5-smart-uses-of-qr-codes-your-guests-will-love\/\" aria-label=\"5 clever QR code ideas that your guests will love\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/Copy-of-Blogpost-designs-Website-1024x1024.png\" alt=\"5 clever QR code ideas that your guests will love\" loading=\"lazy\" decoding=\"async\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t<div class=\"os-blog-masonry__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"os-blog-masonry__cat\">Blog<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"os-blog-masonry__title\">5 clever QR code ideas that your guests will love<\/h3>\n\n\t\t\t\t\t\t\t\t<div class=\"os-blog-masonry__buttons\">\n\t\t\t\t\t\t\t\t\t<div class=\"btnholder\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"spmlbutton\" href=\"https:\/\/opensmjle.com\/en\/5-smart-uses-of-qr-codes-your-guests-will-love\/\">\n\t\t\t\t\t\t\t\t\t\t\tRead now\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"os-blog-masonry__card\" data-cats=\"blog booking-optimization\" role=\"listitem\">\n\t\t\t\t\t\t\t<a class=\"os-blog-masonry__image\" href=\"https:\/\/opensmjle.com\/en\/how-to-maximize-last-minute-summer-bookings-in-2025\/\" aria-label=\"Effectively increase last-minute summer bookings\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/21-1024x1024.png\" alt=\"Effectively increase last-minute summer bookings\" loading=\"lazy\" decoding=\"async\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t<div class=\"os-blog-masonry__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"os-blog-masonry__cat\">Blog<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"os-blog-masonry__title\">Effectively increase last-minute summer bookings<\/h3>\n\n\t\t\t\t\t\t\t\t<div class=\"os-blog-masonry__buttons\">\n\t\t\t\t\t\t\t\t\t<div class=\"btnholder\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"spmlbutton\" href=\"https:\/\/opensmjle.com\/en\/how-to-maximize-last-minute-summer-bookings-in-2025\/\">\n\t\t\t\t\t\t\t\t\t\t\tRead now\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<article class=\"os-blog-masonry__card\" data-cats=\"booking-optimization\" role=\"listitem\">\n\t\t\t\t\t\t\t<a class=\"os-blog-masonry__image\" href=\"https:\/\/opensmjle.com\/en\/hotellistatxopensmjle\/\" aria-label=\"Stop guessing, start optimizing! &#8211; Hotellistat x opensmjle\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/14-1024x1024.png\" alt=\"Stop guessing, start optimizing! &#8211; Hotellistat x opensmjle\" loading=\"lazy\" decoding=\"async\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t<div class=\"os-blog-masonry__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"os-blog-masonry__cat\">Booking optimization<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3 class=\"os-blog-masonry__title\">Stop guessing, start optimizing! &#8211; Hotellistat x opensmjle<\/h3>\n\n\t\t\t\t\t\t\t\t<div class=\"os-blog-masonry__buttons\">\n\t\t\t\t\t\t\t\t\t<div class=\"btnholder\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"spmlbutton\" href=\"https:\/\/opensmjle.com\/en\/hotellistatxopensmjle\/\">\n\t\t\t\t\t\t\t\t\t\t\tRead now\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"os-blog-masonry__loadmore\">\n\t\t\t\t\t<div class=\"btnholder\">\n\t\t\t\t\t\t<a href=\"#\" class=\"spmlbutton os-blog-masonry__loadmore-btn\">\n\t\t\t\t\t\t\tView more\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div\n  id=\"os-highlight-block_70d24b7b4e801c8a79e171dac5978444\"\n  class=\"os-highlight container-text parallax-host has-bg text-center\"\n  aria-label=\"Ready for your next \r\nbig project?\"  data-os-highlight=\"1\"\n      data-bg-url=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01595.webp\"\n    data-parallax-speed=\"0.75\"\n    style=\"--os-highlight-font:#fff;\"\n>\n      <div class=\"parallax-layer\" aria-hidden=\"true\"><\/div>\n  \n  <div class=\"container-text-inner fade-in-up\">\n\n    \n    <div class=\"inner-highlight-content text-center\">\n\n      \n              <div class=\"ftext_title_upper text-center\">\n          Let&#039;s create something together that inspires, performs and moves your brand forward.        <\/div>\n      \n              <div class=\"ftext_title text-center\">\n          <h2>Ready for your next <br \/>\r\nbig project?<\/h2>\n        <\/div>\n      \n      \n      \n              <div class=\"parallax-buttons\">\n                      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wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading alignfull has-text-align-center top-title\">Stay tuned<\/h4>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Don&#8217;t miss any more news.<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Receive exclusive updates, knowledge, tips and trends from the industry directly on your smartphone.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns mailing-footer-col centered is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch footer-mailing is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-text-align-center\">The Yellow Report: <br>Our newsletter<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter.png\" alt=\"Icon Newsletter\" class=\"wp-image-14214\" style=\"width:30px\" srcset=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter.png 512w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter-300x300.png 300w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">News from the digital hospitality world &#8211; straight to your inbox. Clear, compact and full of #teamgelb expertise.<\/p>\n\n\n\n<div class=\"container button\" style=\"background-color: ;\">\n    <div class=\"osbuttons full-button\">\n\n        \n                    <div class=\"btnholder osbutton_b alternative\">\n                <a class=\"spmlbutton\" href=\"https:\/\/opensmjle.com\/en\/newsletter\/\" target=\"_blank\">\n                    Newsletter Subscribe                <\/a>\n            <\/div>\n        \n        \n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch footer-mailing is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-text-align-center\">Smjle on <br>Whatsapp<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/whatsapp.png\" alt=\"\" class=\"wp-image-14216\" style=\"width:30px\" srcset=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/whatsapp.png 512w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/whatsapp-300x300.png 300w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/whatsapp-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Quick impulses, news and event highlights from the hospitality universe &#8211; without detours, without spam. In real time. Personal.   #teamgelb.<\/p>\n\n\n\n<div class=\"container button\" style=\"background-color: ;\">\n    <div class=\"osbuttons full-button\">\n\n        \n                    <div class=\"btnholder osbutton_b alternative\">\n                <a class=\"spmlbutton\" href=\"https:\/\/www.whatsapp.com\/channel\/0029VaztE55CMY0JcsLCfi0H\" target=\"_blank\" rel=\"noopener\">\n                    Follow now                <\/a>\n            <\/div>\n        \n        \n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Further contributions Stay tuned Don&#8217;t miss any more news. Receive exclusive updates, knowledge, tips and trends from the industry directly on your smartphone. The Yellow Report: Our newsletter News from the digital hospitality world &#8211; straight to your inbox. Clear, compact and full of #teamgelb expertise. 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