{"id":18007,"date":"2025-11-13T10:38:23","date_gmt":"2025-11-13T09:38:23","guid":{"rendered":"https:\/\/dev.master.opensmjle.com\/seo\/"},"modified":"2026-02-12T16:18:03","modified_gmt":"2026-02-12T15:18:03","slug":"seo","status":"publish","type":"page","link":"https:\/\/opensmjle.com\/en\/services-products\/digital-marketing\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"<section\n  id=\"os-stage-block_75981037c06ec6dc48c55ddbfbcb8ef1\"\n  class=\"os-stage is-b is-hide-logo\"\n  data-stage-layout=\"Option B\"\n>\n      <div class=\"os-stage__b\">\n              <div class=\"os-stage__b-bg\" style=\"background-image:url('https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01122.webp')\"><\/div>\n      \n      <div class=\"os-stage__b-inner\">\n        <div class=\"os-stage__b-col os-stage__b-col--left\">\n                      <h1 class=\"os-stage__headline os-stage__headline--dark\">Search engine optimization<\/h1>\n                            <\/div>\n\n        <div class=\"os-stage__b-col os-stage__b-col--right\">\n                      <div class=\"os-stage__text os-stage__text--dark\"><p>We make your website visible. With SEO strategies specially developed for hotels, we improve your Google ranking, optimize content and strengthen your local presence. This gives you more organic reach and direct inquiries &#8211; with less dependence on paid media. Technically, content-wise and structurally optimized for sustainable growth.   <\/p>\n<\/div>\n          \n                  <\/div>\n      <\/div>\n    <\/div>\n\n  <\/section>\n\n<div id=\"block_47301c463c4a6c9e25887933149605d9\" class=\"os-spacer os-spacer--m\" aria-hidden=\"true\"><\/div>\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center in-grid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center in-grid inner-padding centered-mobile is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-left top-title\">What is SEO<\/h4>\n\n\n\n<h3 class=\"wp-block-heading\">Be found when <br>the journey begins<\/h3>\n\n\n\n<p>SEO ensures that your accommodation is visible in Google&#8217;s organic search results, exactly where guests start their travel planning.<\/p>\n\n\n\n<p>\u2714 Better rankings on Google without ongoing click costs<br>\u2714 Visibility for relevant search queries relating to your accommodation<br>\u2714 More qualified visitors with a genuine intention to book<br>\u2714 Sustainable development of reach and trust<br>\u2714 More direct bookings via your website in the long term<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer hide-desktop\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized inner-padding\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01114.webp\" alt=\"Blank computer screen with keyboard and mouse in the foreground\" class=\"wp-image-12494\" style=\"aspect-ratio:1;object-fit:cover;width:548px;height:auto\" srcset=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01114.webp 2048w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01114-300x200.webp 300w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01114-1024x683.webp 1024w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01114-768x512.webp 768w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01114-1536x1024.webp 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n<div id=\"block_47301c463c4a6c9e25887933149605d9\" class=\"os-spacer os-spacer--m\" aria-hidden=\"true\"><\/div>\n\n\n<div class=\"os-faq-block \" >\n            <h2 class=\"os-faq-headline\">SEO that works<\/h2>\n    \n    <div class=\"os-faq-items\">\n                                                    <div class=\"os-faq-item \" >\n                    <div class=\"os-faq-question-row\">\n                        <button class=\"os-faq-question\" aria-expanded=\"false\">\n                            <span>\u2714 Keyword \/ competition analysis<\/span>\n                            <div class=\"os-faq-question-right\">\n                                                                <svg class=\"os-faq-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                                    <path class=\"vertical\" d=\"M12 4V20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                                    <path class=\"horizontal\" d=\"M4 12H20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                                <\/svg>\n                            <\/div>\n                        <\/button>\n                    <\/div>\n                    \n                    <div class=\"os-faq-answer\" aria-hidden=\"true\">\n                        <div class=\"os-faq-content\">\n                            <p>In-depth analyses of relevant search terms and competitors, recognize opportunities, position yourself clearly and achieve targeted growth.<\/p>\n                        <\/div>\n                                            <\/div>\n                <\/div>\n                                            <div class=\"os-faq-item \" >\n                    <div class=\"os-faq-question-row\">\n                        <button class=\"os-faq-question\" aria-expanded=\"false\">\n                            <span>\u2714 Core Web Vitals, structure, indexing<\/span>\n                            <div class=\"os-faq-question-right\">\n                                                                <svg class=\"os-faq-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                                    <path class=\"vertical\" d=\"M12 4V20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                                    <path class=\"horizontal\" d=\"M4 12H20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                                <\/svg>\n                            <\/div>\n                        <\/button>\n                    <\/div>\n                    \n                    <div class=\"os-faq-answer\" aria-hidden=\"true\">\n                        <div class=\"os-faq-content\">\n                            <p>Technical optimization for fast loading times, clean page structure and optimal indexing. For better rankings, more visibility and a strong user experience. <\/p>\n                        <\/div>\n                                            <\/div>\n                <\/div>\n                                            <div class=\"os-faq-item \" >\n                    <div class=\"os-faq-question-row\">\n                        <button class=\"os-faq-question\" aria-expanded=\"false\">\n                            <span>\u2714 Local positioning on Google<\/span>\n                            <div class=\"os-faq-question-right\">\n                                                                <svg class=\"os-faq-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                                    <path class=\"vertical\" d=\"M12 4V20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                                    <path class=\"horizontal\" d=\"M4 12H20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                                <\/svg>\n                            <\/div>\n                        <\/button>\n                    <\/div>\n                    \n                    <div class=\"os-faq-answer\" aria-hidden=\"true\">\n                        <div class=\"os-faq-content\">\n                            <p>Strong local visibility on Google so that customers in your region can find you immediately and contact you directly.<\/p>\n                        <\/div>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n\n    <\/div>\n\n<div id=\"block_47301c463c4a6c9e25887933149605d9\" class=\"os-spacer os-spacer--m\" aria-hidden=\"true\"><\/div>\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center in-grid centered-mobile is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized inner-padding\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01212.webp\" alt=\"Close-up of a person's hands typing quickly on a laptop keyboard\" class=\"wp-image-12344\" style=\"aspect-ratio:1;object-fit:cover;width:548px;height:auto\" srcset=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01212.webp 2048w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01212-300x200.webp 300w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01212-1024x683.webp 1024w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01212-768x512.webp 768w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01212-1536x1024.webp 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center inner-padding is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:22px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer hide-desktop\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left top-title\">Scenario<\/h4>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Organic visibility <\/strong><br><strong>strengthen targeted<\/strong><\/h3>\n\n\n\n<p>\u2794 <strong>Challenge<\/strong><br>The website is available, but is usually barely found for relevant search queries. Potential guests are then guided by competitors. <\/p>\n\n\n\n<p>\u2794 <strong>Approach<\/strong><br>Focus on relevant search topics and content in line with user intent: We implement an SEO strategy in which content, structure and technology are specifically geared towards visibility and relevance.<\/p>\n\n\n\n<p>\u2794 <strong>Effect<\/strong><br>Better findability at key search moments: Interested users find suitable content more quickly and use the direct route to the website.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"container button\" style=\"background-color: ;\">\n    <div class=\"osbuttons align-left\">\n\n        \n                    <div class=\"btnholder osbutton_b alternative\">\n                <a class=\"spmlbutton\" href=\"https:\/\/opensmjle.com\/en\/references\/\" target=\"_self\">\n                    References                <\/a>\n            <\/div>\n        \n        \n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<div id=\"block_8fc6a36b8cecb7db457f5fcb3484fa5a\" class=\"os-spacer os-spacer--l\" aria-hidden=\"true\"><\/div>\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center in-grid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center inner-padding centered-mobile is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-left top-title longbg\">Together at eye level<\/h4>\n\n\n\n<h3 class=\"wp-block-heading\">Your contact person: Alex<\/h3>\n\n\n\n<p>There are no anonymous processes with us.You always have a permanent contact who knows and supports your project: <strong>Alex &#8211; our hospitality digital expert<\/strong>. Alex is your central point of contact for strategy, support and project management.He coordinates the team and ensures that you get exactly the support you need to get ahead.<\/p>\n\n\n\n<div class=\"container button\" style=\"background-color: ;\">\n    <div class=\"osbuttons align-left\">\n\n        \n                    <div class=\"btnholder osbutton_b alternative\">\n                <a class=\"spmlbutton\" href=\"https:\/\/meetings-eu1.hubspot.com\/alex2628?uuid=5178236c-ed17-4237-9a23-7f89c8fe2ee0\" target=\"_blank\" rel=\"noopener\">\n                    Make an appointment                <\/a>\n            <\/div>\n        \n        \n    <\/div>\n<\/div>\n\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full hide-mobile\" style=\"margin-right:var(--wp--preset--spacing--80);margin-left:var(--wp--preset--spacing--80)\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/2.webp\" alt=\"\" class=\"wp-image-13996\" srcset=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/2.webp 1080w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/2-240x300.webp 240w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/2-819x1024.webp 819w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/2-768x960.webp 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n<div id=\"block_47301c463c4a6c9e25887933149605d9\" class=\"os-spacer os-spacer--m\" aria-hidden=\"true\"><\/div>\n\n<div\n  id=\"os-highlight-block_392190e038df34c03c34afe322a6d0d9\"\n  class=\"os-highlight container-text parallax-host has-bg text-center\"\n  aria-label=\"Achieve 100% digital visibility\"  data-os-highlight=\"1\"\n      data-bg-url=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS00566.webp\"\n    data-parallax-speed=\"0.75\"\n    style=\"--os-highlight-font:#fff;\"\n>\n      <div class=\"parallax-layer\" aria-hidden=\"true\"><\/div>\n  \n  <div class=\"container-text-inner fade-in-up\">\n\n    \n    <div class=\"inner-highlight-content text-center\">\n\n      \n              <div class=\"ftext_title_upper text-center\">\n          Metasearch as the key to direct booking decisions.        <\/div>\n      \n              <div class=\"ftext_title text-center\">\n          <h2>Achieve 100% digital visibility<\/h2>\n        <\/div>\n      \n      \n      \n              <div class=\"parallax-buttons\">\n                      <div class=\"btnholder parallax\">\n              <a class=\"spmlbutton\" href=\"https:\/\/opensmjle.com\/en\/services-products\/digital-marketing\/metasearch-bid-management\/\" target=\"_self\">\n                Metasearch Bid Management              <\/a>\n            <\/div>\n          \n                  <\/div>\n      \n    <\/div>\n\n    \n  <\/div>\n<\/div>\n\n<div id=\"block_47301c463c4a6c9e25887933149605d9\" class=\"os-spacer os-spacer--m\" aria-hidden=\"true\"><\/div>\n\n\n<div class=\"wp-block-columns stay-tuned is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column in-grid is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading alignfull has-text-align-center top-title\">Stay tuned<\/h4>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Don&#8217;t miss any more news.<\/h3>\n\n\n\n<p class=\"has-text-align-center\">Receive exclusive updates, knowledge, tips and trends from the industry directly on your smartphone.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns mailing-footer-col centered is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch footer-mailing is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-text-align-center\">The Yellow Report: <br>Our newsletter<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter.png\" alt=\"Icon Newsletter\" class=\"wp-image-14214\" style=\"width:30px\" srcset=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter.png 512w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter-300x300.png 300w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">News from the digital hospitality world &#8211; straight to your inbox. Clear, compact and full of #teamgelb expertise.<\/p>\n\n\n\n<div class=\"container button\" style=\"background-color: ;\">\n    <div class=\"osbuttons full-button\">\n\n        \n                    <div class=\"btnholder osbutton_b alternative\">\n                <a class=\"spmlbutton\" href=\"https:\/\/opensmjle.com\/en\/newsletter\/\" target=\"_blank\">\n                    Newsletter Subscribe                <\/a>\n            <\/div>\n        \n        \n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch footer-mailing is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-text-align-center\">Smjle on <br>Whatsapp<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/whatsapp.png\" alt=\"\" class=\"wp-image-14216\" style=\"width:30px\" srcset=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/whatsapp.png 512w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/whatsapp-300x300.png 300w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/whatsapp-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Quick impulses, news and event highlights from the hospitality universe &#8211; without detours, without spam. In real time. Personal.   #teamgelb.<\/p>\n\n\n\n<div class=\"container button\" style=\"background-color: ;\">\n    <div class=\"osbuttons full-button\">\n\n        \n                    <div class=\"btnholder osbutton_b alternative\">\n                <a class=\"spmlbutton\" href=\"https:\/\/www.whatsapp.com\/channel\/0029VaztE55CMY0JcsLCfi0H\" target=\"_blank\" rel=\"noopener\">\n                    Follow now                <\/a>\n            <\/div>\n        \n        \n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is SEO Be found when the journey begins SEO ensures that your accommodation is visible in Google&#8217;s organic search results, exactly where guests start their travel planning. \u2714 Better rankings on Google without ongoing click costs\u2714 Visibility for relevant search queries relating to your accommodation\u2714 More qualified visitors with a genuine intention to book\u2714 [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"parent":18012,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-18007","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/pages\/18007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/comments?post=18007"}],"version-history":[{"count":11,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/pages\/18007\/revisions"}],"predecessor-version":[{"id":20152,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/pages\/18007\/revisions\/20152"}],"up":[{"embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/pages\/18012"}],"wp:attachment":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/media?parent=18007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}