{"id":18003,"date":"2025-11-20T17:11:05","date_gmt":"2025-11-20T16:11:05","guid":{"rendered":"https:\/\/dev.master.opensmjle.com\/geo\/"},"modified":"2026-05-20T13:58:23","modified_gmt":"2026-05-20T11:58:23","slug":"geo","status":"publish","type":"page","link":"https:\/\/opensmjle.com\/en\/services-products\/digital-marketing\/geo\/","title":{"rendered":"GEO"},"content":{"rendered":"<section\n  id=\"os-stage-block_0c52db67cdc2aa6a62d2d8eb33f6d3da\"\n  class=\"os-stage is-b is-hide-logo\"\n  data-stage-layout=\"Option B\"\n>\n      <div class=\"os-stage__b\">\n              <div class=\"os-stage__b-bg\" style=\"background-image:url('https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS00582.webp')\"><\/div>\n      \n      <div class=\"os-stage__b-inner\">\n        <div class=\"os-stage__b-col os-stage__b-col--left\">\n                      <h1 class=\"os-stage__headline os-stage__headline--dark\">Generative-<br>Engine-<br>Optimization<\/h1>\n                            <\/div>\n\n        <div class=\"os-stage__b-col os-stage__b-col--right\">\n                      <div class=\"os-stage__text os-stage__text--dark\"><p>Today, travelers no longer only search via Google, but increasingly via AI systems such as ChatGPT or Gemini. Traditional SEO alone is no longer enough to ensure that hotels remain visible in this new search logic. With GEO &#8211; Generative Engine Optimization, we expand our SEO strategy and ensure that your hotel is also present in AI-generated responses.  <\/p>\n<\/div>\n          \n                  <\/div>\n      <\/div>\n    <\/div>\n\n  <\/section><div id=\"block_8964f0556931512b56c78d9643b4a163\" class=\"os-spacer os-spacer--m\" aria-hidden=\"true\"><\/div>\n<div class=\"wp-block-columns are-vertically-aligned-center in-grid is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center in-grid inner-padding centered-mobile is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:22px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer hide-desktop\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left top-title longbg\">Why GEO?<\/h4>\n\n\n\n<h3 class=\"wp-block-heading\">Be found at ChatGPT &amp; Co.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The hotel industry is one of the sectors that is particularly aware of the <strong>shift towards generative search<\/strong>. Guests no longer just ask about locations or brands &#8211; <strong>they are looking for experiences<\/strong> and special features: <em>&#8220;Which dog-friendly hotel is suitable for an active vacation?&#8221;<\/em> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To appear in such <strong>AI-generated recommendations<\/strong>, you need content that is clearly aligned, user-centered and implemented with technical precision. This is exactly where GEO comes in: It enables hotels to become visible where many competitors are still lacking &#8211; and to secure a decisive advantage with relevant, authentic information. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center inner-padding is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01211.webp\" alt=\"\" class=\"wp-image-12343\" style=\"aspect-ratio:1;object-fit:cover;width:548px;height:auto\" srcset=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01211.webp 2048w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01211-300x200.webp 300w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01211-1024x683.webp 1024w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01211-768x512.webp 768w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01211-1536x1024.webp 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div>\n<\/div>\n<div id=\"block_8964f0556931512b56c78d9643b4a163\" class=\"os-spacer os-spacer--m\" aria-hidden=\"true\"><\/div>\n<div class=\"os-faq-block \" >\n            <h2 class=\"os-faq-headline\">Visible in AI searches: GEO ready<\/h2>\n    \n    <div class=\"os-faq-items\">\n                                                    <div class=\"os-faq-item \" >\n                    <div class=\"os-faq-question-row\">\n                        <button class=\"os-faq-question\" aria-expanded=\"false\">\n                            <span>\u2714 User-centered content structure<\/span>\n                            <div class=\"os-faq-question-right\">\n                                                                <svg class=\"os-faq-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                                    <path class=\"vertical\" d=\"M12 4V20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                                    <path class=\"horizontal\" d=\"M4 12H20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                                <\/svg>\n                            <\/div>\n                        <\/button>\n                    <\/div>\n                    \n                    <div class=\"os-faq-answer\" aria-hidden=\"true\">\n                        <div class=\"os-faq-content\">\n                            <p>Clearly structured, user-centered content that creates orientation, builds trust and leads to targeted conversions.<\/p>\n                        <\/div>\n                                            <\/div>\n                <\/div>\n                                            <div class=\"os-faq-item \" >\n                    <div class=\"os-faq-question-row\">\n                        <button class=\"os-faq-question\" aria-expanded=\"false\">\n                            <span>\u2714 Technical optimization for AI parsing<\/span>\n                            <div class=\"os-faq-question-right\">\n                                                                <svg class=\"os-faq-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                                    <path class=\"vertical\" d=\"M12 4V20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                                    <path class=\"horizontal\" d=\"M4 12H20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                                <\/svg>\n                            <\/div>\n                        <\/button>\n                    <\/div>\n                    \n                    <div class=\"os-faq-answer\" aria-hidden=\"true\">\n                        <div class=\"os-faq-content\">\n                            <p>Cleanly structured technology and clear data logic so that AI systems can correctly capture, understand and optimally display your content.<\/p>\n                        <\/div>\n                                            <\/div>\n                <\/div>\n                                            <div class=\"os-faq-item \" >\n                    <div class=\"os-faq-question-row\">\n                        <button class=\"os-faq-question\" aria-expanded=\"false\">\n                            <span>\u2714 Future-proof SEO strategy<\/span>\n                            <div class=\"os-faq-question-right\">\n                                                                <svg class=\"os-faq-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                                    <path class=\"vertical\" d=\"M12 4V20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                                    <path class=\"horizontal\" d=\"M4 12H20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                                <\/svg>\n                            <\/div>\n                        <\/button>\n                    <\/div>\n                    \n                    <div class=\"os-faq-answer\" aria-hidden=\"true\">\n                        <div class=\"os-faq-content\">\n                            <p>Sustainable SEO strategy that grows with search engines and AI developments and secures you long-term visibility and competitive advantages.<\/p>\n                        <\/div>\n                                            <\/div>\n                <\/div>\n                                            <div class=\"os-faq-item \" >\n                    <div class=\"os-faq-question-row\">\n                        <button class=\"os-faq-question\" aria-expanded=\"false\">\n                            <span>\u2714 Visibility in AI recommendations<\/span>\n                            <div class=\"os-faq-question-right\">\n                                                                <svg class=\"os-faq-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                                    <path class=\"vertical\" d=\"M12 4V20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                                    <path class=\"horizontal\" d=\"M4 12H20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                                <\/svg>\n                            <\/div>\n                        <\/button>\n                    <\/div>\n                    \n                    <div class=\"os-faq-answer\" aria-hidden=\"true\">\n                        <div class=\"os-faq-content\">\n                            <p>More presence in AI-powered recommendations to ensure your brand is found where users are looking for answers today and tomorrow.<\/p>\n                        <\/div>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n\n    <\/div><div id=\"block_8964f0556931512b56c78d9643b4a163\" class=\"os-spacer os-spacer--m\" aria-hidden=\"true\"><\/div>\n<div class=\"wp-block-columns are-vertically-aligned-center in-grid centered-mobile is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized inner-padding\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01118.png\" alt=\"Close-up of a person typing on a laptop keyboard\" class=\"wp-image-12081\" style=\"aspect-ratio:1;object-fit:cover;width:548px;height:auto\" srcset=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01118.png 2048w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01118-300x200.png 300w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01118-1024x683.png 1024w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01118-768x512.png 768w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01118-1536x1024.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center inner-padding is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:22px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer hide-desktop\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left top-title\">Scenario<\/h4>\n\n\n\n<h3 class=\"wp-block-heading\">Strengthening local presence in a targeted manner<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u2794 <strong>Challenge<\/strong><br\/>The offering is usually relevant locally, but not clearly positioned digitally in the local <br\/>environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2794 <strong>Approach<\/strong><br\/>Focus on location-based search queries and local touchpoints: A GEO strategy that strengthens regional visibility and expands presence in the immediate vicinity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2794 <strong>Effect<\/strong><br\/>Higher relevance for local search queries. Users perceive the offer in the right context and find their way to the booking more quickly. <\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"container button\" style=\"background-color: ;\">\n    <div class=\"osbuttons align-left\">\n\n        \n                    <div class=\"btnholder osbutton_b alternative\">\n                <a class=\"spmlbutton\" href=\"https:\/\/opensmjle.com\/en\/references\/\" target=\"_self\">\n                    References                <\/a>\n            <\/div>\n        \n        \n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<div id=\"block_cda34f90db8bf4a67fa53e4a8678316c\" class=\"os-spacer os-spacer--l\" aria-hidden=\"true\"><\/div>\n<div class=\"wp-block-columns are-vertically-aligned-center in-grid is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center inner-padding centered-mobile is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-left top-title longbg\">Together at eye level<\/h4>\n\n\n\n<h3 class=\"wp-block-heading\">Your contact person: Alex<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are no anonymous processes with us.You always have a permanent contact who knows and supports your project: <strong>Alex &#8211; our hospitality digital expert<\/strong>. Alex is your central point of contact for strategy, support and project management.He coordinates the team and ensures that you get exactly the support you need to get ahead.<\/p>\n\n\n\n<div class=\"container button\" style=\"background-color: ;\">\n    <div class=\"osbuttons align-left\">\n\n        \n                    <div class=\"btnholder osbutton_b alternative\">\n                <a class=\"spmlbutton\" href=\"https:\/\/meetings-eu1.hubspot.com\/alex2628?uuid=5178236c-ed17-4237-9a23-7f89c8fe2ee0\" target=\"_blank\" rel=\"noopener\">\n                    Make an appointment                <\/a>\n            <\/div>\n        \n        \n    <\/div>\n<\/div>\n\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full hide-mobile\" style=\"margin-right:var(--wp--preset--spacing--80);margin-left:var(--wp--preset--spacing--80)\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/2.webp\" alt=\"\" class=\"wp-image-13996\" srcset=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/2.webp 1080w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/2-240x300.webp 240w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/2-819x1024.webp 819w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/2-768x960.webp 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n<\/div>\n<div id=\"block_8964f0556931512b56c78d9643b4a163\" class=\"os-spacer os-spacer--m\" aria-hidden=\"true\"><\/div><div\n  id=\"os-highlight-block_8cdb37e210418d98aeb9fff14659a197\"\n  class=\"os-highlight container-text parallax-host has-bg text-center\"\n  aria-label=\"Ready for your next \r\nbig project?\"  data-os-highlight=\"1\"\n      data-bg-url=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01595.webp\"\n    data-parallax-speed=\"0.75\"\n    style=\"--os-highlight-font:#fff;\"\n>\n      <div class=\"parallax-layer\" aria-hidden=\"true\"><\/div>\n  \n  <div class=\"container-text-inner fade-in-up\">\n\n    \n    <div class=\"inner-highlight-content text-center\">\n\n      \n              <div class=\"ftext_title_upper text-center\">\n          Let&#039;s create something together that inspires, performs and moves your brand forward.        <\/div>\n      \n              <div class=\"ftext_title text-center\">\n          <h2>Ready for your next <br \/>\r\nbig project?<\/h2>\n        <\/div>\n      \n      \n      \n              <div class=\"parallax-buttons\">\n                      <div class=\"btnholder parallax\">\n              <a class=\"spmlbutton\" href=\"https:\/\/opensmjle.com\/en\/services-products\/\" target=\"_self\">\n                Overview of services              <\/a>\n            <\/div>\n          \n                  <\/div>\n      \n    <\/div>\n\n    \n  <\/div>\n<\/div><div id=\"block_8964f0556931512b56c78d9643b4a163\" class=\"os-spacer os-spacer--m\" aria-hidden=\"true\"><\/div>\n<div class=\"wp-block-columns stay-tuned is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column in-grid is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading alignfull has-text-align-center top-title\">Stay tuned<\/h4>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Don&#8217;t miss any more news.<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Receive exclusive updates, knowledge, tips and trends from the industry directly on your smartphone.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns mailing-footer-col centered is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch footer-mailing is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-text-align-center\">The Briefing:<br\/>Especially for you<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter.png\" alt=\"Icon Newsletter\" class=\"wp-image-14214\" style=\"width:30px\" srcset=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter.png 512w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter-300x300.png 300w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">News from the digital hospitality world &#8211; straight to your inbox. Clear, compact and full of #teamgelb expertise. <\/p>\n\n\n\n<div class=\"container button\" style=\"background-color: ;\">\n    <div class=\"osbuttons \">\n\n        \n                    <div class=\"btnholder osbutton_b alternative\">\n                <a class=\"spmlbutton\" href=\"https:\/\/opensmjle.com\/en\/thebriefing\/\" target=\"_blank\">\n                    To the registration                <\/a>\n            <\/div>\n        \n        \n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch footer-mailing is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-text-align-center\">Smjle on <br\/>Whatsapp<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/whatsapp.png\" alt=\"\" class=\"wp-image-14216\" style=\"width:30px\" srcset=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/whatsapp.png 512w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/whatsapp-300x300.png 300w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/whatsapp-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Quick impulses, news and event highlights from the hospitality universe &#8211; without detours, without spam. Real time.  Personal. #teamgelb.<\/p>\n\n\n\n<div class=\"container button\" style=\"background-color: ;\">\n    <div class=\"osbuttons \">\n\n        \n                    <div class=\"btnholder osbutton_b alternative\">\n                <a class=\"spmlbutton\" href=\"https:\/\/www.whatsapp.com\/channel\/0029VaztE55CMY0JcsLCfi0H\" target=\"_blank\" rel=\"noopener\">\n                    Follow now                <\/a>\n            <\/div>\n        \n        \n    <\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Why GEO? Be found at ChatGPT &amp; Co. The hotel industry is one of the sectors that is particularly aware of the shift towards generative search. Guests no longer just ask about locations or brands &#8211; they are looking for experiences and special features: &#8220;Which dog-friendly hotel is suitable for an active vacation?&#8221; To appear [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":0,"parent":18012,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-18003","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/pages\/18003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/comments?post=18003"}],"version-history":[{"count":10,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/pages\/18003\/revisions"}],"predecessor-version":[{"id":21149,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/pages\/18003\/revisions\/21149"}],"up":[{"embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/pages\/18012"}],"wp:attachment":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/media?parent=18003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}