{"id":17621,"date":"2025-11-21T11:05:38","date_gmt":"2025-11-21T10:05:38","guid":{"rendered":"https:\/\/dev.master.opensmjle.com\/social-media\/"},"modified":"2026-05-20T13:59:19","modified_gmt":"2026-05-20T11:59:19","slug":"social-media","status":"publish","type":"page","link":"https:\/\/opensmjle.com\/en\/services-products\/digital-marketing\/social-media\/","title":{"rendered":"Social Media"},"content":{"rendered":"<section class=\"os-reveal os-stage is-b is-hide-logo\"\n  data-stage-layout=\"Option B\"\n>\n      <div class=\"os-stage__b\">\n              <div class=\"os-stage__b-bg\" style=\"background-image:url('https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS01261.webp')\"><\/div>\n      \n      <div class=\"os-stage__b-inner\">\n        <div class=\"os-stage__b-col os-stage__b-col--left\">\n                      <h1 class=\"os-stage__headline os-stage__headline--dark\">Social Media<\/h1>\n                            <\/div>\n\n        <div class=\"os-stage__b-col os-stage__b-col--right\">\n                      <div class=\"os-stage__text os-stage__text--dark\"><p>With us, social media becomes a real growth driver. We develop <strong>content<\/strong> that stands out, <strong>strategies<\/strong> that work and <strong>brand presences<\/strong> that your community will love. From the <strong>creative idea<\/strong> to production and data-driven management, we work together to get your message where it needs to be: in the feed of your target group.  <\/p>\n<\/div>\n          \n                  <\/div>\n      <\/div>\n    <\/div>\n\n  <\/section><div class=\"os-reveal os-spacer os-spacer--m\" aria-hidden=\"true\"><\/div>\n<div class=\"wp-block-columns are-vertically-aligned-center in-grid is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center in-grid inner-padding centered-mobile is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-left top-title\">What is social media<\/h4>\n\n\n\n<h3 class=\"wp-block-heading\">Present there, <br\/>where travel dreams are born<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Social media brings your brand to life. With emotional content, we accompany guests from inspiration to the booking decision. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Visibility on relevant social media platforms<br\/>\u2714 Emotional content with a high brand impact<br\/>\u2714 Building trust and recognition<br\/>\u2714 Strengthening demand along the guest journey<br\/>\u2714 More reach and qualified direct bookings<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer hide-desktop\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized inner-padding\"><img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/os-5-scaled.webp\" alt=\"Ringlicht mit Handy in der Halterung auf dem eine Person zu sehen ist\" class=\"wp-image-12910\" style=\"aspect-ratio:1;object-fit:cover;width:548px;height:auto\" srcset=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/os-5-scaled.webp 1707w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/os-5-200x300.webp 200w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/os-5-683x1024.webp 683w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/os-5-768x1152.webp 768w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/os-5-1024x1536.webp 1024w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/os-5-1365x2048.webp 1365w\" sizes=\"auto, (max-width: 1707px) 100vw, 1707px\" \/><\/figure>\n<\/div>\n<\/div>\n<div class=\"os-reveal os-spacer os-spacer--m\" aria-hidden=\"true\"><\/div>\n<div class=\"os-reveal os-faq-block \" >\n            <h2 class=\"os-faq-headline\">More than likes: social that books<\/h2>\n    \n    <div class=\"os-faq-items\">\n                                                                    <div class=\"os-faq-item \" >\n                    <div class=\"os-faq-question-row\">\n                        <button class=\"os-faq-question\" aria-expanded=\"false\">\n                            <span>\u2714 Content planning and production<\/span>\n                            <div class=\"os-faq-question-right\">\n                                                                <svg class=\"os-faq-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                                    <path class=\"vertical\" d=\"M12 4V20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                                    <path class=\"horizontal\" d=\"M4 12H20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                                <\/svg>\n                            <\/div>\n                        <\/button>\n                    <\/div>\n                    \n                    <div class=\"os-faq-answer\" aria-hidden=\"true\">\n                        <div class=\"os-faq-content\">\n                            <p>Sophisticated content planning and professional implementation to create relevant content that works and performs.<\/p>\n                        <\/div>\n                                            <\/div>\n                <\/div>\n                                                            <div class=\"os-faq-item \" >\n                    <div class=\"os-faq-question-row\">\n                        <button class=\"os-faq-question\" aria-expanded=\"false\">\n                            <span>\u2714 Community management<\/span>\n                            <div class=\"os-faq-question-right\">\n                                                                <svg class=\"os-faq-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                                    <path class=\"vertical\" d=\"M12 4V20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                                    <path class=\"horizontal\" d=\"M4 12H20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                                <\/svg>\n                            <\/div>\n                        <\/button>\n                    <\/div>\n                    \n                    <div class=\"os-faq-answer\" aria-hidden=\"true\">\n                        <div class=\"os-faq-content\">\n                            <p>Personal support for your community that deepens relationships, increases engagement and strengthens your brand in the long term.<\/p>\n                        <\/div>\n                                            <\/div>\n                <\/div>\n                                                            <div class=\"os-faq-item \" >\n                    <div class=\"os-faq-question-row\">\n                        <button class=\"os-faq-question\" aria-expanded=\"false\">\n                            <span>\u2714 Storytelling &amp; brand positioning<\/span>\n                            <div class=\"os-faq-question-right\">\n                                                                <svg class=\"os-faq-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                                    <path class=\"vertical\" d=\"M12 4V20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                                    <path class=\"horizontal\" d=\"M4 12H20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                                <\/svg>\n                            <\/div>\n                        <\/button>\n                    <\/div>\n                    \n                    <div class=\"os-faq-answer\" aria-hidden=\"true\">\n                        <div class=\"os-faq-content\">\n                            <p>Strategic brand positioning with strong stories that convey values, build trust and inspire in the long term.<\/p>\n                        <\/div>\n                                            <\/div>\n                <\/div>\n                                                            <div class=\"os-faq-item \" >\n                    <div class=\"os-faq-question-row\">\n                        <button class=\"os-faq-question\" aria-expanded=\"false\">\n                            <span>\u2714 Campaign control<\/span>\n                            <div class=\"os-faq-question-right\">\n                                                                <svg class=\"os-faq-icon\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n                                    <path class=\"vertical\" d=\"M12 4V20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                                    <path class=\"horizontal\" d=\"M4 12H20\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n                                <\/svg>\n                            <\/div>\n                        <\/button>\n                    <\/div>\n                    \n                    <div class=\"os-faq-answer\" aria-hidden=\"true\">\n                        <div class=\"os-faq-content\">\n                            <p>Efficient management of your campaigns so that budget, timing and messages work together perfectly and achieve maximum impact.<\/p>\n                        <\/div>\n                                            <\/div>\n                <\/div>\n                        <\/div>\n\n    <\/div><div class=\"os-reveal os-spacer os-spacer--m\" aria-hidden=\"true\"><\/div>\n<div class=\"wp-block-columns are-vertically-aligned-center in-grid centered-mobile is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized inner-padding\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS00817.webp\" alt=\"Zwei Personen halten Smartphone und Tasse\" class=\"wp-image-12481\" style=\"aspect-ratio:1;object-fit:cover;width:548px;height:auto\" srcset=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS00817.webp 2048w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS00817-300x200.webp 300w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS00817-1024x683.webp 1024w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS00817-768x512.webp 768w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS00817-1536x1024.webp 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center inner-padding is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:22px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer hide-desktop\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left top-title\">Scenario<\/h4>\n\n\n\n<h3 class=\"wp-block-heading\">Strengthen brand presence in a targeted manner<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u2794 <strong>Challenge<\/strong><br\/>It often turns out that although the brand is present, it remains interchangeable and intangible in the social feed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2794 <strong>Approach<\/strong><br\/>We focus on content with context and recognition value and develop a social media strategy that clearly conveys brand messages and builds targeted reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2794 <strong>Impact<\/strong><br\/>More attention at the right time: your brand gains profile and is remembered by the target group.<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"os-reveal container button\" style=\"background-color: ;\">\n    <div class=\"osbuttons align-left\">\n\n        \n                    <div class=\"btnholder osbutton_b alternative\">\n                <a class=\"spmlbutton\" href=\"https:\/\/opensmjle.com\/en\/references\/\" target=\"_self\">\n                    References                <\/a>\n            <\/div>\n        \n        \n    <\/div>\n<\/div><\/div>\n<\/div>\n<div class=\"os-reveal os-spacer os-spacer--l\" aria-hidden=\"true\"><\/div>\n<div class=\"wp-block-columns are-vertically-aligned-center in-grid is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center inner-padding centered-mobile is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-left top-title longbg\">Together at eye level<\/h4>\n\n\n\n<h3 class=\"wp-block-heading\">Your contact person: Alex<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are no anonymous processes with us.You always have a permanent contact who knows and supports your project: <strong>Alex &#8211; our hospitality digital expert<\/strong>. Alex is your central point of contact for strategy, support and project management.He coordinates the team and ensures that you get exactly the support you need to get ahead.<\/p>\n\n\n\n<div class=\"os-reveal container button\" style=\"background-color: ;\">\n    <div class=\"osbuttons align-left\">\n\n        \n                    <div class=\"btnholder osbutton_b alternative\">\n                <a class=\"spmlbutton\" href=\"https:\/\/meetings-eu1.hubspot.com\/alex2628?uuid=5178236c-ed17-4237-9a23-7f89c8fe2ee0\" target=\"_blank\" rel=\"noopener\">\n                    Make an appointment                <\/a>\n            <\/div>\n        \n        \n    <\/div>\n<\/div>\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full hide-mobile\" style=\"margin-right:var(--wp--preset--spacing--80);margin-left:var(--wp--preset--spacing--80)\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/2.webp\" alt=\"Smartphone Mockup f\u00fcr Kontaktperson Alex\" class=\"wp-image-13996\" srcset=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/2.webp 1080w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/2-240x300.webp 240w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/2-819x1024.webp 819w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/2-768x960.webp 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n<\/div>\n<div class=\"os-reveal os-spacer os-spacer--m\" aria-hidden=\"true\"><\/div><div\n  id=\"os-highlight-block_ee656219ca46e6c5c7b7840c2265b022\"\n  class=\"os-highlight container-text parallax-host has-bg text-center\"\n  aria-label=\"Achieve 100% digital \r\nvisibility\"  data-os-highlight=\"1\"\n      data-bg-url=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/11\/LRS00566.webp\"\n    data-parallax-speed=\"0.75\"\n    style=\"--os-highlight-font:#fff;\"\n>\n      <div class=\"parallax-layer\" aria-hidden=\"true\"><\/div>\n  \n  <div class=\"container-text-inner fade-in-up\">\n\n    \n    <div class=\"inner-highlight-content text-center\">\n\n      \n              <h4 class=\"ftext_title_upper text-center\">\n          From search queries to direct bookings.      <\/h4>\n      \n              <div class=\"ftext_title text-center\">\n          <h2>Achieve 100% digital <br \/>\r\nvisibility<\/h2>\n        <\/div>\n      \n      \n      \n              <div class=\"parallax-buttons\">\n                      <div class=\"btnholder parallax\">\n              <a class=\"spmlbutton\" href=\"https:\/\/opensmjle.com\/en\/services-products\/digital-marketing\/seo\/\" target=\"_self\">\n                SEO              <\/a>\n            <\/div>\n          \n                  <\/div>\n      \n    <\/div>\n\n    \n  <\/div>\n<\/div><div class=\"os-reveal os-spacer os-spacer--m\" aria-hidden=\"true\"><\/div>\n<div class=\"wp-block-columns stay-tuned is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column in-grid is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading alignfull has-text-align-center top-title\">Stay tuned<\/h4>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Don&#8217;t miss any more news.<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Receive exclusive updates, knowledge, tips and trends from the industry directly on your smartphone.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns mailing-footer-col centered is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch footer-mailing is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-text-align-center\">The Briefing:<br\/>Especially for you<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter.png\" alt=\"Icon Newsletter\" class=\"wp-image-14214\" style=\"width:30px\" srcset=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter.png 512w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter-300x300.png 300w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/newsletter-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">News from the digital hospitality world &#8211; straight to your inbox. Clear, compact and full of #teamgelb expertise. <\/p>\n\n\n\n<div class=\"os-reveal container button\" style=\"background-color: ;\">\n    <div class=\"osbuttons \">\n\n        \n                    <div class=\"btnholder osbutton_b alternative\">\n                <a class=\"spmlbutton\" href=\"https:\/\/opensmjle.com\/en\/thebriefing\/\" target=\"_blank\">\n                    To the registration                <\/a>\n            <\/div>\n        \n        \n    <\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch footer-mailing is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-text-align-center\">Smjle on <br\/>Whatsapp<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/whatsapp.png\" alt=\"Icon Whatsapp\" class=\"wp-image-14216\" style=\"width:30px\" srcset=\"https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/whatsapp.png 512w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/whatsapp-300x300.png 300w, https:\/\/opensmjle.com\/wp-content\/uploads\/2025\/12\/whatsapp-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Quick impulses, news and event highlights from the hospitality universe &#8211; without detours, without spam. Real time.  Personal. #teamgelb.<\/p>\n\n\n\n<div class=\"os-reveal container button\" style=\"background-color: ;\">\n    <div class=\"osbuttons \">\n\n        \n                    <div class=\"btnholder osbutton_b alternative\">\n                <a class=\"spmlbutton\" href=\"https:\/\/www.whatsapp.com\/channel\/0029VaztE55CMY0JcsLCfi0H\" target=\"_blank\" rel=\"noopener\">\n                    Follow now                <\/a>\n            <\/div>\n        \n        \n    <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is social media Present there, where travel dreams are born Social media brings your brand to life. With emotional content, we accompany guests from inspiration to the booking decision. \u2714 Visibility on relevant social media platforms\u2714 Emotional content with a high brand impact\u2714 Building trust and recognition\u2714 Strengthening demand along the guest journey\u2714 More [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":0,"parent":18012,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-17621","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/pages\/17621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/comments?post=17621"}],"version-history":[{"count":10,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/pages\/17621\/revisions"}],"predecessor-version":[{"id":21155,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/pages\/17621\/revisions\/21155"}],"up":[{"embeddable":true,"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/pages\/18012"}],"wp:attachment":[{"href":"https:\/\/opensmjle.com\/en\/wp-json\/wp\/v2\/media?parent=17621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}