When?
18.02.2026
10:00 a.m.
Speaker:
Alex Schuster
Björn Seidel
– How to recognize that your current tech stack is more of a burden than a support
– Why fewer systems often bring more clarity, stability and impact
– What role a CRM plays as a central database to avoid data silos & data loss
– What change management means in concrete terms in everyday hotel life – beyond theory
– Which questions should be clarified before new tools are introduced/existing systems replaced

Alex Schuster
Head of Digital
from opensmjle

Björn Seidel
Country Manager DACH
from Re:Guest